Marketing Automation Data Specialist

mPulse

. Monitor data flow across connected systems, troubleshoot synchronization errors, and resolve issues .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and automation, with a strong focus on data integrity, campaign management, and analytics. Proficient in Salesforce and marketing automation platforms, ensuring effective lead lifecycle management and reporting.

Highest-signal resume keywords

Marketing Operations ExperienceSalesforce ProficiencyMarketing Automation Platform AdministrationData Analysis and ReportingCampaign Attribution and Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCRM ManagementData Hygiene PracticesCampaign ManagementAnalyticsData ModelingLead ConversionField MappingExcel ProficiencyGoogle Sheets Proficiency

Soft Skills

Strong Written CommunicationTime ManagementCollaboration

Tools & Technologies

SalesforceMarketing Automation PlatformsCustomer Data PlatformsData Integration Tools

Industry Keywords

Lead Lifecycle ManagementCampaign PerformanceData Quality StandardsAttribution ReportingMarketing Technology Stack

About the role

Key responsibilities & impact

Monitor data flow across connected systems, troubleshoot synchronization errors, and resolve issues
Manage the lead lifecycle from capture, validation, scoring, and routing through conversion
Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes
Maintain CRM data integrity and quality standards
Build and maintain campaigns across the marketing automation platform and CRM, including naming and tagging standards
Build and quality-check marketing emails, forms, and landing pages
Manage list processing from intake through CRM delivery
Build and maintain marketing reports and dashboards and validate accuracy
Analyze campaign and channel performance and deliver written recaps with findings and recommendations
Support attribution and funnel reporting, tracking governance, and conversion measurement
Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting
Support marketing operations projects and platform migrations, including documentation, data preparation, and testing
Administer the marketing technology stack and platform integrations, including field mappings, sync rules, and data flow between marketing automation and CRM
Document operational processes and identify efficiency improvements
Partner with Marketing, Sales, Product, and Sales Operations while reporting to the Digital Marketing & Marketing Operations Manager

Requirements

What you’ll need

4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership
2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping
Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results
Working experience administering an enterprise marketing automation platform
Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly, evidenced by a prior migration or implementation
Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors
Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience
Proficiency with marketing automation platforms and CRM systems, including workflows, campaign structures, and system integrations
Advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, and manipulation of large data files
Strong written communication skills and ability to explain technical findings to technical and non-technical audiences
Ability to manage time, prioritize deliverables, and meet deadlines
Ability to work collaboratively across Marketing, Sales Development, and Sales Operations
Ability to stand and sit for extended periods
Ability to lift 50 lbs.