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Associate Product Marketing Specialist
MRI Software. Support development and maintenance of product messaging, value propositions, and customer-facing content .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing, including the creation of customer-facing content and sales support materials. Proficient in managing product launches and demand generation campaigns within a B2B technology or SaaS environment.
Highest-signal resume keywords
Product Marketing ExperienceContent Creation SkillsSales EnablementDemand Generation CampaignsStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MessagingSales PresentationsDatasheetsEmail CampaignsMarket ResearchCompetitive IntelligenceProject ManagementB2B MarketingContent MarketingDigital Marketing
Soft Skills
Organizational SkillsAttention to DetailCollaborationTime Management
Tools & Technologies
CRMMarketing AutomationAnalytics Tools
Industry Keywords
B2B TechnologySaaSGo-To-Market ActivitiesCustomer EngagementProduct Launches
About the role
Key responsibilities & impact- Support development and maintenance of product messaging, value propositions, and customer-facing content
- Communicate product benefits and differentiators across marketing and sales materials
- Create and update sales presentations, battlecards, datasheets, FAQs, and other sales support materials
- Support training initiatives for sales and customer-facing teams
- Assist with product launches, releases, and enhancements
- Coordinate launch activities across Product, Marketing, and Sales teams
- Develop launch communications and supporting materials
- Support demand generation campaigns promoting MRI solutions
- Assist with blogs, webinars, email campaigns, case studies, and other marketing programs
- Track campaign performance and identify improvement opportunities
- Research market trends, customer challenges, and competitive offerings
- Maintain competitive intelligence resources and market insights
- Support customer events, webinars, user conferences, and other marketing initiatives
- Collaborate with internal stakeholders to complete product marketing projects on time
- Contribute ideas to improve marketing effectiveness and customer engagement
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1+ year of experience in Product Marketing, Product Marketing internships, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company
- Exposure to product launches, sales enablement, customer-facing content creation, or go-to-market activities
- Strong written and verbal communication skills
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Interest in enterprise software, technology products, and SaaS business models
- Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content
- Familiarity with CRM, marketing automation, or analytics tools is a plus
- Some travel may be required
Benefits
Comp & perks- Inclusive employer committed to diversity, equity, and inclusion
- Employee resource groups
- Tailored resources supporting employee growth and development
- Connected, people-first workplace community
- Opportunities to build expertise in product marketing and SaaS go-to-market strategies