Senior Product Marketing Manager

MRI Software

. Serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions .

Posted 9/23/2026full-timeRemote • Ohio • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing, including go-to-market strategy, product positioning, and sales enablement. Proven ability to lead cross-functional initiatives and influence stakeholders while driving market adoption and business results.

Highest-signal resume keywords

B2B SaaS Product Marketing ExperienceGo-To-Market Strategy DevelopmentProduct Positioning and Messaging FrameworksSales Enablement StrategyCross-Functional Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyProduct PositioningSales EnablementMarket AnalysisCustomer Journey MappingEnterprise Buying CyclesProduct LaunchingMarket AdoptionAnalytical ThinkingStrategic Thinking

Soft Skills

Exceptional Written CommunicationVerbal CommunicationPresentation SkillsStorytelling SkillsInfluencing Skills

Tools & Technologies

CRMMarketing AutomationProduct AnalyticsSales Enablement Tools

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Advanced Degree

Industry Keywords

B2B TechnologySaaSPropTechFinTechERPProduct ManagementCustomer SuccessDemand GenerationDigital MarketingCompetitive Intelligence

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions
Own product positioning, messaging, value propositions, and competitive differentiation
Develop and execute go-to-market strategies for products, features, integrations, and enhancements
Partner with Product Management to align roadmaps with market opportunities and customer needs
Define launch plans, success metrics, and cross-functional responsibilities
Partner with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates
Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral
Support strategic opportunities by positioning solutions for key prospects and customers
Lead major product launches and market expansion initiatives
Coordinate execution across Product Management, Marketing, Sales, and Customer Success
Measure launch performance and optimize future launch strategies
Partner with Demand Generation and Digital Marketing teams on awareness, engagement, and pipeline campaigns
Provide direction for content, messaging, audience targeting, and campaign themes
Monitor campaign performance and recommend improvements
Maintain knowledge of industry trends, customer challenges, competitive offerings, and market dynamics
Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership
Serve as internal expert on buyer personas, purchasing behaviors, and market opportunities
Develop thought leadership content with executives and subject matter experts
Represent MRI at customer events, webinars, industry conferences, and analyst briefings
Mentor junior product marketing team members
Lead cross-functional initiatives and influence stakeholders without direct authority
Establish best practices for go-to-market effectiveness
Establish portfolio positioning, lead launches, improve sales enablement, influence product strategy, and drive pipeline, adoption, and engagement improvements

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
6+ years of B2B technology or SaaS product marketing experience
Demonstrated track record of owning go-to-market strategy and driving business results
Experience supporting enterprise software, SaaS platforms, PropTech, FinTech, ERP, or other complex B2B technology solutions
Proven success launching products and driving market adoption
Strong experience developing product positioning, messaging frameworks, and sales enablement strategies
Experience partnering with Product Management, Sales, Customer Success, and executive stakeholders
Strong understanding of enterprise buying cycles, customer journey mapping, and SaaS business models
Exceptional written, verbal, presentation, and storytelling skills
Strong analytical and strategic thinking abilities
Experience influencing cross-functional teams in a matrixed global organization
Experience with CRM, marketing automation, product analytics, and sales enablement tools preferred
MBA or advanced degree is a plus
Strategic thinking and strong business acumen
Customer-focused approach and passion for understanding market needs
Ability to work in a fast-paced, growth-oriented SaaS environment
Strong executive presence and ability to influence senior stakeholders
Experience supporting global product portfolios and cross-regional go-to-market initiatives

Benefits

Comp & perks

Inclusive employer welcoming and celebrating diversity across backgrounds
Employee resource groups
Tailored resources to help each person reach their full potential
Connected, people-first workplace community
Some travel may be required