BI Analyst

MRM

. Serve as the strategic analytical data pillar for loyalty and CRM within the assigned client account .

Posted 10/23/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing customer behavior and providing actionable insights to enhance CRM and loyalty programs. Proficient in data manipulation, statistical analysis, and machine learning applications to support strategic decision-making.

Highest-signal resume keywords

SQL ProficiencyPython ProgrammingData Visualization with Power BIStatistical AnalysisMachine Learning Concepts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical AnalysisA/B TestingData ManipulationCustomer Behavior AnalysisProgramming LogicBig Data TechnologiesExcel PivotTablesAgile MethodologiesDigital Metrics Understanding

Soft Skills

Strong Communication SkillsAnalytical ThinkingBusiness-Focused Approach

Tools & Technologies

Power BIJupyter NotebookPySpark

Industry Keywords

CRMLoyalty ProgramsConsumer InsightsMember AcquisitionRetention Metrics

Tech Stack

Tools & technologies

PySparkPythonSQL

About the role

Key responsibilities & impact

Serve as the strategic analytical data pillar for loyalty and CRM within the assigned client account
Analyze customer behavior and provide insights to support growth strategies for CRM, loyalty programs, and brands
Collaborate with business teams to understand pain points and challenges, and provide actionable studies, insights, and analytical solutions
Participate in advanced data and machine learning projects focused on personalization, experience enhancement, and consumer journey optimization
Support strategic decisions for brands and loyalty programs through consumer insights
Conduct statistical analyses of the customer lifecycle and purchasing behavior
Analyze the effectiveness and return on investment of CRM and loyalty campaigns through A/B testing
Plan, analyze, and monitor member acquisition and retention metrics for the loyalty program
Participate in machine learning projects for audience personalization across CRM and media
Extract, manipulate, and transform large volumes of data
Develop reports, dashboards, and strategic tracking tools in Power BI
Manage CRM and loyalty Business Intelligence projects and vendors, ensuring deliverables are completed within established deadlines

Requirements

What you’ll need

Strong ability to communicate technical concepts to non-technical audiences
Strong analytical skills with a business-focused approach
Proficiency in programming logic and Big Data technologies, including SQL, Python, PySpark, Jupyter Notebook, and related tools
Intermediate Excel skills, including PivotTables, formulas, and calculated fields
Basic knowledge of project management and Agile methodologies
Knowledge of data visualization tools, particularly Power BI
Basic understanding of machine learning concepts and applications
Basic knowledge of digital concepts and metrics, including sessions, CTR, conversion, and related indicators

Benefits

Comp & perks

Priority consideration in hiring for underrepresented groups, including people over 45, Black and brown people, Indigenous people, LGBTQIA+ community members, and people with disabilities
Diverse and inclusive work environment
Individuality respected and valued