BI Analyst

MRM

. Serve as the strategic data analytics pillar for loyalty and CRM within the assigned client account .

Posted 10/26/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analytics and machine learning to drive CRM and loyalty program strategies, leveraging strong analytical skills and proficiency in data visualization tools like Power BI. Capable of communicating complex technical concepts to diverse audiences while managing projects effectively.

Highest-signal resume keywords

Data AnalyticsMachine LearningPower BISQLPython

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical AnalysisA/B TestingData ManipulationProgramming LogicCustomer Behavior AnalysisMember Acquisition MetricsRetention MetricsConsumer InsightsBusiness Intelligence

Soft Skills

CommunicationAnalytical ThinkingCollaborationProblem SolvingBusiness-Oriented Mindset

Tools & Technologies

Power BISQLPythonPySparkJupyter NotebookExcel

Industry Keywords

CRMLoyalty ProgramsConsumer Journey OptimizationDigital MetricsAgile Methodologies

Tech Stack

Tools & technologies

PySparkPythonSQL

About the role

Key responsibilities & impact

Serve as the strategic data analytics pillar for loyalty and CRM within the assigned client account
Analyze customer behavior and provide insights to support CRM, loyalty program, and brand growth strategies
Collaborate with business teams to understand pain points and challenges, and deliver actionable studies, insights, and analytical solutions
Participate in advanced data and machine learning projects focused on personalization, experience enhancement, and consumer journey optimization
Support strategic decision-making by generating consumer insights
Conduct statistical analyses of the customer lifecycle and purchasing behavior
Evaluate the effectiveness and return on investment of CRM and loyalty campaigns through A/B testing
Plan, analyze, and track member acquisition and retention metrics for the program
Participate in machine learning projects for audience personalization across CRM and media channels
Extract, manipulate, and transform large volumes of data
Develop reports, dashboards, and strategic performance tracking in Power BI
Manage CRM and loyalty Business Intelligence projects and vendors, ensuring delivery within established deadlines

Requirements

What you’ll need

Strong ability to communicate technical concepts to non-technical audiences
Strong analytical skills with a business-oriented mindset
Proficiency in programming logic and Big Data technologies (SQL, Python, PySpark, Jupyter Notebook, etc.)
Intermediate Excel skills (PivotTables, formulas, calculated fields)
Familiarity with project management and Agile methodologies
Knowledge of data visualization tools, particularly Power BI
Familiarity with Machine Learning concepts and applications
Familiarity with digital concepts and metrics (sessions, CTR, conversion, etc.)

Benefits

Comp & perks

Diverse and inclusive work environment
Priority consideration in hiring candidates from underrepresented groups, including people over 45, Black and Brown people, Indigenous people, LGBTQIAP+ people, and people with disabilities
Hybrid work model