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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM fundamentals, audience segmentation, and performance analysis to enhance customer experience and drive effective marketing initiatives. Proficient in managing CRM calendars and workflows while utilizing data visualization tools for continuous improvement.
Highest-signal resume keywords
CRM FundamentalsAudience SegmentationPerformance Metrics AnalysisCRM PlatformsData Visualization Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience SegmentationCRM Performance Metrics AnalysisCampaign ImplementationWorkflow OrganizationData TrackingCustomer Journey UnderstandingOmnichannel CommunicationExcelGoogle SheetsCampaign Monitoring
Soft Skills
Organizational SkillsCommunication SkillsAnalytical Skills
Tools & Technologies
CRM PlatformsMarketing Automation ToolsPower BILooker Studio
Industry Keywords
Relationship MarketingCustomer ExperiencePromotional CampaignsPerformance IndicatorsBrand Vision
About the role
Key responsibilities & impact- Organize and support the execution of the company’s CRM initiatives, connecting brand vision, data, and operational excellence
- Manage the CRM calendar
- Create briefs and follow up on campaign implementation
- Support the analysis of performance indicators and the management of audience segments
- Keep the calendar updated and aligned with business priorities, promotional campaigns, and key strategic moments for the brands
- Create briefs for the development of design assets, communications, and promotional campaigns
- Support the development, tracking, and continuous improvement of the CRM team’s performance indicators
- Track timelines, deliverables, approvals, and revisions
- Contribute to enhancing the customer experience throughout the journey
- Support audience segmentation management to enable relevant and personalized communications
- Support the organization of workflows, processes, and materials for implementing CRM initiatives
- Monitor campaign execution and identify opportunities for improvement
Requirements
What you’ll need- Understanding of CRM fundamentals, relationship marketing, and omnichannel communication (email, SMS, WhatsApp, push notifications, etc.)
- Basic knowledge of audience segmentation and the customer journey
- Ability to analyze CRM performance metrics (open rate, click-through rate, conversion, retention, repurchase, among others)
- Experience with or familiarity with CRM platforms and marketing automation tools
- Intermediate proficiency in Excel/Google Sheets
- Advanced English
- Knowledge of data visualization tools (Power BI, Looker Studio, etc.) is a plus
Benefits
Comp & perks- Meal and food allowance: fixed monthly amount of BRL 1,100.00, with no payroll deduction
- Health insurance (100% covered by the company)
- Life insurance coverage of up to 12 months’ salary
- Professional and academic development platform
- External development partnerships
- SESC membership
- TotalPass
- Diverse and inclusive work environment
- Hiring priority for candidates from minority groups