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MRM

CRM Analyst

MRM

. Organize and support the execution of CRM initiatives, connecting brand vision, data, and operational excellence .

Posted 10/22/2026full-timeRio de Janeiro • BrazilMid-LevelSenior💰 R$1,100 per monthWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM initiatives, audience segmentation, and performance analysis to enhance customer experience and drive operational excellence. Proficient in managing campaign execution and utilizing data visualization tools to support strategic decision-making.

Highest-signal resume keywords
CRM ManagementAudience SegmentationKPI AnalysisMarketing Automation PlatformsData Visualization Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CRMRelationship MarketingOmnichannel CommunicationKPI AnalysisExcelGoogle SheetsAudience SegmentationCampaign MonitoringCustomer Journey AnalysisPerformance Metrics
Soft Skills
Organizational SkillsCommunication SkillsCollaborationProblem-Solving
Tools & Technologies
Power BILooker Studio
Industry Keywords
Customer ExperiencePromotional CampaignsData AnalysisWorkflow OrganizationCampaign Execution

About the role

Key responsibilities & impact
  • Organize and support the execution of CRM initiatives, connecting brand vision, data, and operational excellence
  • Manage the CRM calendar
  • Create briefs and monitor campaign implementation
  • Support the analysis of KPIs and the management of audience segments
  • Keep the calendar up to date and aligned with business priorities, promotional campaigns, and key brand moments
  • Create briefs for the development of design assets, communications, and promotional campaigns, coordinating with teams and partners
  • Support the development, monitoring, and continuous improvement of the CRM team’s KPIs
  • Track timelines, deliverables, approvals, and revisions
  • Contribute to improving the customer experience throughout the journey
  • Support audience segmentation management to enable relevant and personalized communications
  • Support the organization of workflows, processes, and materials for implementing CRM initiatives
  • Monitor campaign execution and identify opportunities for improvement

Requirements

What you’ll need
  • Foundational knowledge of CRM, relationship marketing, and omnichannel communication (email, SMS, WhatsApp, push notifications, etc.)
  • Understanding of audience segmentation and the customer journey
  • Analysis of CRM performance metrics (open rate, click-through rate, conversion, retention, repeat purchase, among others)
  • Experience with or familiarity with CRM and marketing automation platforms
  • Intermediate proficiency in Excel/Google Sheets
  • Knowledge of data visualization tools (Power BI, Looker Studio, etc.) is a plus
  • Advanced English proficiency

Benefits

Comp & perks
  • Meal and food allowances (VA/VR): fixed monthly amount of BRL 1,100.00, with no payroll deduction
  • Health insurance (100% covered by the company)
  • Life insurance coverage of up to 12 months’ salary
  • Professional and academic development platform, with external development partnerships
  • SESC membership
  • TotalPass