Digital Marketing Manager

Mulberry England

. Support the Head of Digital Marketing in developing, managing, and executing Mulberry’s digital marketing strategy across key regions .

Posted 9/22/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital marketing strategies, with a strong focus on CRM and email campaign management to enhance customer retention and engagement. Proficient in data analysis and reporting to optimize marketing performance across multiple channels.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentCRM Strategy ImplementationCampaign Analytics and Data ReportingEmail Campaign ManagementTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalyticsData ReportingEmail Campaign ManagementCustomer Lifecycle StrategiesChannel Performance Optimization

Soft Skills

Highly OrganizedAttention to DetailCollaborativeProactiveExcellent Communication

Tools & Technologies

ExcelGoogle SheetsBI ToolsESP ToolsCRM Tools

Industry Keywords

Digital MarketingCustomer RetentionEngagementCampaign TrackingAttribution

About the role

Key responsibilities & impact

Support the Head of Digital Marketing in developing, managing, and executing Mulberry’s digital marketing strategy across key regions
Forecast channel traffic, demand, and efficiency
Manage external agencies and ensure delivery of channel strategy and performance
Deliver revenue targets across CRM and email, with other channels as required
Plan, set up, and execute weekly email campaigns based on the promotional calendar, launches, and key focuses
Manage and optimise email campaigns and customer-retention flows, including welcome series and reactivations
Develop and implement CRM strategies to enhance customer retention and engagement
Develop strategies to convert non-loyalty customers and drive engagement, lifetime value, and retention
Manage daily, weekly, and monthly reporting to deliver growth across marketing channels
Analyse campaign data and optimise KPIs including open rate, click-through rate, engagement time, conversion rate, revenue per email, and average order value
Identify growth opportunities and optimise performance across marketing channels
Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets
Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages
Demonstrate Mulberry’s values and act as a positive brand ambassador
Support an inclusive culture and incorporate environmentally and socially responsible practices into the role

Requirements

What you’ll need

Experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels
Proficiency in campaign analytics and data reporting
Excel or Google Sheets proficiency (essential)
Experience with BI tools is a plus
Experience in ESP and CRM tools such as Bloomreach
Proven experience developing and delivering customer lifecycle strategies across digital marketing channels
Highly organised with strong attention to detail
Ability to manage multiple campaigns across regions
Collaborative and proactive
Excellent communication skills
Ability to work in a fast-paced environment
Experience managing a team or individual

Benefits

Comp & perks

Permanent full-time employment
Hybrid working arrangement
Inclusive culture where diversity is celebrated and every individual feels valued, respected, and included
Support for environmentally and socially responsible practices through the Made to Last strategy
B Corp-certified employer
Adjustments to application or interview processes where needed