Digital Ad Manager

MultiplyMii

. Build and own paid media strategy for Meta and Google aligned with business goals, product launches, seasonal promotions and key sales dates .

Posted 10/15/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies across Meta and Google Ads, with a focus on optimizing campaign performance through data analysis and audience segmentation. Proficient in utilizing tools like GA4 and Google Tag Manager to track conversions and improve return on ad spend.

Highest-signal resume keywords

Paid Media Strategy DevelopmentMeta Ads Manager ProficiencyGoogle Ads ManagementConversion Tracking ExpertiseAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBudget ManagementROAS ImprovementCPA OptimizationA/B TestingData AnalysisExcel ProficiencyGoogle Sheets ProficiencyAd Creative CollaborationPerformance Reporting

Soft Skills

Clear CommunicationOrganizational SkillsDeadline-Driven

Tools & Technologies

GA4Google Tag ManagerMeta Ads ManagerLooker StudioCanvaAdobe

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

E-CommerceRetailConsumer BrandsSportsPromotional Products

About the role

Key responsibilities & impact

Build and own paid media strategy for Meta and Google aligned with business goals, product launches, seasonal promotions and key sales dates
Define target audiences, campaign structures, budgets and KPIs including ROAS, CPA, CTR and conversion rate
Plan monthly and quarterly ad calendars around launches, holidays and sports seasons
Research competitors and industry trends
Set up, launch and schedule Meta Ads Manager and Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube
Build custom, lookalike, retargeting and keyword-targeting audiences
Collaborate with design and marketing teams on ad creative, copy and landing pages
Configure and verify Meta Pixel, Conversions API, Google Tag Manager, GA4 and conversion events
Maintain organized ad accounts with naming conventions and budget controls
Monitor campaigns daily and adjust bids, budgets, targeting and placements
Run ongoing A/B tests on creative, copy, audiences and landing pages
Identify underperforming ads, pause them and reallocate budget
Manage spend pacing to avoid overspending or underspending
Recommend creative updates based on performance data and ad fatigue
Produce weekly performance reports and monthly summaries covering spend, revenue, ROAS, CPA, conversions and insights
Present results and next steps to leadership in plain language
Build and maintain dashboards in GA4, Looker Studio or similar
Track results against goals and forecast future spend and returns

Requirements

What you’ll need

3+ years managing paid campaigns on Meta and Google Ads, ideally for e-commerce, retail or consumer brands
Proven record of managing monthly budgets and improving ROAS or CPA
Strong working knowledge of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager
Experience with conversion tracking, attribution and audience segmentation
Comfortable with Excel or Google Sheets, building reports and reading trends
Organized and deadline-driven, able to manage several campaigns and launches at once
Clear communicator who can explain results to people who aren't marketers
Google Ads and Meta Blueprint certifications are nice-to-have
Experience with TikTok Ads, Pinterest or Amazon Ads is nice-to-have
Shopify or e-commerce platform experience is nice-to-have
Background in sports, apparel or promotional products is nice-to-have
Basic design skills with Canva or Adobe are nice-to-have
Must be currently residing in the Philippines and legally authorized to work there
Must have a reliable computer, high-speed internet and a quiet, dedicated workspace for remote work

Benefits

Comp & perks

Remote work in the Philippines
Monday–Friday schedule with overlapping hours with US CST
Recruitment process support and updates throughout the process