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Field Sales Representative
Musco Lighting. Develop assigned territory through customer outreach, prospecting, product education, and relationship management .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in territory management, customer outreach, and sales processes, with a strong focus on building relationships and closing deals. Proficient in operating audiovisual systems and mobile display products while ensuring compliance with safety and DOT requirements.
Highest-signal resume keywords
Sales ExperienceTerritory ManagementCustomer Relationship ManagementAudiovisual Systems KnowledgeValid Driver's License
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesTerritory SalesProduct EducationProposal DevelopmentDemonstration ReadinessCustomer CommunicationTechnical AptitudeField Setup RequirementsDocumentationReporting
Soft Skills
Customer-Focused ApproachProfessional CommunicationStrong OrganizationSafety-Minded Judgment
Tools & Technologies
Company VehicleTrailerDemonstration Equipment
Industry Keywords
Sports ManagementConsumer ElectronicsMobile ProductsRental SalesEvent SalesProfessional InstallationChannel Sales
About the role
Key responsibilities & impact- Develop assigned territory through customer outreach, prospecting, product education, and relationship management
- Represent Musco Videoboards and MuscoMAX® through field demonstrations, regional events, customer visits, and industry engagement
- Generate qualified sales opportunities
- Own and advance rental and sales opportunities from initial contact through proposal follow-up, customer communication, and deal closure
- Coordinate field activity, product delivery, training, and demonstration readiness
- Maintain accurate territory, equipment, and customer activity information through planning, documentation, reporting, and internal communication
- Operate company vehicle, trailer, and demonstration equipment in accordance with safety, DOT, and company requirements
- Support additional responsibilities aligned with the role’s purpose, business needs, and demonstrated training and competencies
Requirements
What you’ll need- Bachelor’s degree in sports management, business, sales, entrepreneurship, or a related field preferred
- Minimum of three years of sales experience required
- Field sales, territory sales, brand representation, or related customer-facing experience preferred
- Experience in audiovisual, consumer electronics, mobile products, rental, event, professional installation, or channel sales environments preferred
- Customer-focused sales approach to build trust, conduct effective demonstrations, manage follow-up, and close new business
- Technical aptitude to understand audiovisual systems, mobile display products, connectivity, and field setup requirements
- Strong organization and territory management skills
- Professional communication and safety-minded judgment
- Ability to travel up to 75% or more, including overnight travel, nights and weekends
- Ability to safely operate a company vehicle and trailer in varying weather, terrain, and travel conditions
- Valid driver’s license, acceptable driving record, and compliance with DOT safety requirements and company insurance standards
Benefits
Comp & perks- Meaningful work in a team-first culture
- Continuous learning and professional development
- Flexibility for community involvement, family activities, and personal time
- Health insurance plans
- Vision and dental insurance
- Paid time off (PTO)
- 401(k)
- Profit sharing