Field Sales Representative

Musco Lighting

. Develop assigned territory through customer outreach, prospecting, product education, and relationship management to drive new business growth and sales revenue .

Posted 10/8/2026full-timeAllentown • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen with a customer-focused approach, technical aptitude in audiovisual systems, and effective territory management skills. Capable of operating demonstration equipment safely while maintaining compliance with safety and DOT requirements.

Highest-signal resume keywords

Sales ExperienceCustomer Relationship ManagementTerritory ManagementAudiovisual Systems KnowledgeValid Driver's License

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesCustomer OutreachProduct EducationProposal Follow-UpField DemonstrationsTechnical AptitudeEquipment ReadinessReportingFollow-ThroughSafety Compliance

Soft Skills

Professional CommunicationOrganizationCustomer FocusJudgment

Tools & Technologies

Demonstration EquipmentCompany VehicleTrailer

Industry Keywords

AudiovisualConsumer ElectronicsMobile ProductsRental SalesEvent SalesField SalesBrand Representation

About the role

Key responsibilities & impact

Develop assigned territory through customer outreach, prospecting, product education, and relationship management to drive new business growth and sales revenue
Represent Musco Videoboards and MuscoMAX® through field demonstrations, regional events, customer visits, and industry engagement that generate qualified sales opportunities
Own and advance rental and sales opportunities from initial contact through proposal follow-up, customer communication, and deal closure
Support customer commitments and broader sales execution by coordinating field activity, product delivery, training, and demonstration readiness
Maintain accurate territory, equipment, and customer activity information through planning, documentation, reporting, and communication with internal teams
Operate company vehicle, trailer, and demonstration equipment in accordance with safety, DOT, and company requirements while traveling within the assigned region
Support additional responsibilities aligned with the role’s purpose, business needs, and demonstrated training and competencies

Requirements

What you’ll need

Bachelor’s degree in sports management, business, sales, entrepreneurship, or a related field preferred
Minimum of three years of sales experience required; field sales, territory sales, brand representation, or related customer-facing experience preferred
Experience in audiovisual, consumer electronics, mobile products, rental, event, professional installation, or channel sales environments preferred
Customer-focused sales approach to build trust, conduct effective demonstrations, manage follow-up, and close new business
Technical aptitude to understand audiovisual systems, mobile display products, connectivity, and field setup requirements
Strong organization and territory management skills to manage travel, customer activity, equipment readiness, reporting, and follow-through
Professional communication and safety-minded judgment when representing Musco, handling equipment and working with customers and internal teams
Ability to travel up to 75% or more, including overnight travel, nights and weekends based on customer, event and business needs
Ability to safely operate a company vehicle and trailer in varying weather, terrain, and travel conditions while transporting products, displays, or demonstration equipment
Must maintain a valid driver’s license, acceptable driving record, and compliance with DOT safety requirements and company insurance standards

Benefits

Comp & perks

Meaningful work in a team-first culture
Continuous learning and professional development
Work-life balance
Flexibility for community involvement, family activities, and personal time
Various health insurance plans
Vision and dental insurance
PTO
401k
Profit sharing