Creative Director, Brand & Marketing

MUSEUM OF ICE CREAM

. Lead MOIC’s brand evolution, defining the visual identity, creative system and practical guidelines across teams, markets and partners .

Posted 10/8/2026full-timeUnited StatesLead💰 $180,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in creative leadership, brand evolution, and integrated campaign development, with a strong portfolio showcasing design and art direction. Capable of managing multidisciplinary teams and fostering collaboration across various creative and operational functions.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentBrand EvolutionTeam ManagementCultural Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

DesignArt DirectionVisual IdentityCreative System DevelopmentCampaign ExecutionPhotographyFilmTypographyStorytellingExperiential Activations

Soft Skills

Clear CommunicationPersuasive Decision-MakingCoachingCollaborationPerformance Feedback

Industry Keywords

AdvertisingCreative AgenciesConsumer-Brand EvolutionCultural RelevanceExperience DesignHospitalityEntertainmentRetailFood and BeverageTravel

About the role

Key responsibilities & impact

Lead MOIC’s brand evolution, defining the visual identity, creative system and practical guidelines across teams, markets and partners
Partner with the SVP of Brand & Marketing to translate brand and business strategy into briefs, ideas and creative platforms
Lead integrated campaign concepts and direct execution across advertising, social, content, PR, partnerships, lifecycle, digital products and physical experiences
Identify culturally relevant conversations, collaborators and creative opportunities
Partner with the VP of Experience Creative to align the brand system and guest experience
Manage and develop the Creative team and Director of Social, including coaching and career growth
Direct brand and campaign expression for partnerships, activations and new museum openings
Partner with Experience Design on museum experiences and Production on fabrication and logistics
Set the vision for photography, film, design, content and experiential work from concept through delivery
Build the creative ecosystem across employees, agencies, freelancers, artists, creators, directors and production partners
Create briefing, review and approval processes
Collaborate with Growth, Partnerships, PR, Experience Design and Operations
Present and defend creative work, explaining its brand, audience and business value
Prioritize work, allocate resources and deliver within approved budgets with Brand & Marketing, Marketing Operations and Production
Success measured by stronger brand distinctiveness, cultural relevance, creative consistency, integrated ideas, campaign execution, creative performance, team leadership and sustainable creative operations

Requirements

What you’ll need

10+ years of progressive experience in design, art direction and creative leadership
Significant experience within leading creative or advertising agencies
Experience leading multidisciplinary teams and senior creative talent
Exceptional, design- and art-direction-led portfolio showing original integrated campaign concepts, visual identity and brand-system work, and physical or experiential activations
Record of leading a meaningful consumer-brand evolution, including developing or redefining visual identity, brand expression, creative system and guidelines, and bringing that work into market
Experience translating a central creative idea across physical experiences and digital channels, from broad awareness through conversion
Cultural fluency and judgment to distinguish meaningful brand opportunities from passing trends
Experience managing Creative and Social direct reports, including hiring, coaching, performance feedback and career development
Experience directing agencies, freelancers and production partners
Strong conceptual and editorial instincts
Excellent taste and craft judgment across art direction, design, typography, photography, film, spatial expression and storytelling
Ability to balance long-term brand building with urgent, highly visible commercial priorities
Clear, persuasive communication and confidence to make decisions, give direct feedback, defend the work and collaborate without ego
Nice to have: experience in entertainment, hospitality, attractions, travel, fashion, food and beverage, retail or another culture- and experience-led consumer brand
Nice to have: experience supporting multiple physical locations or launching brands and experiences in new markets
Nice to have: experience extending a brand into products, packaging, collaborations, fashion or food and beverage
Nice to have: experience building or evolving a creative organization during a period of growth and change

Benefits

Comp & perks

Competitive pay
Annual bonus
Stock options
401k, with match
PTO and sick time
Medical, dental, vision
Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream
Employee development opportunities
16 free museum tickets per year for friends and family, with free entry for self
50% off retail products
Ability to advance within the organization