Head of Marketing – LATAM, US

MUTT DATA

. Define Marketing's strategy and annual plan aligned with commercial targets by geography .

Posted 11/6/2026full-timeRemote • ArgentinaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, lead generation, and brand positioning, with a strong focus on Data, AI, and cloud services. Proven ability to lead teams, manage marketing budgets, and drive results through effective storytelling and integrated marketing workflows.

Highest-signal resume keywords

B2B Marketing LeadershipLead Generation StrategyMarketing Budget ManagementData And AI PositioningSEO And Content Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B MarketingLead And Attribution ModelsAccount-Based Marketing (ABM)Data MarketingAI Integration In MarketingPipeline ManagementContent StrategySales ProcessesTechnical StorytellingPerformance Metrics

Soft Skills

LeadershipStrategic ThinkingCommunicationCollaborationProblem-Solving

Tools & Technologies

HubSpotFunnel DashboardsSEO ToolsGEO OptimizationLLM Visibility ToolsAWSDatabricksGoogle Cloud

Industry Keywords

B2B TechnologyIT ServicesConsultingSaaSEnterprise MarketingLATAM MarketBrand AwarenessThought LeadershipContent MarketingPartner Co-Marketing

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Define Marketing's strategy and annual plan aligned with commercial targets by geography
Sharpen Muttdata's positioning in Data & AI services for the US, Mexico, and LATAM
Contribute to leadership decisions on priority verticals and US go-to-market, turning them into Marketing plans
Own Marketing's contribution to pipeline
Create an organic lead-generation strategy
Define lead and attribution standards with Sales and drive adoption
Allocate and quarterly review the budget across brand, demand generation, and account growth by market
Build brand awareness through executive thought leadership, point-of-view content, case studies, and events
Lead a content engine optimized for search, GEO, and LLM visibility
Maintain brand consistency across Muttdata publications
Lead and develop a senior team of specialists with clear KPIs
Build an impact-based career path with People
Run Marketing with goals, reviews, and dashboards
Represent Marketing to the CEO, CROs, and peer areas
Integrate AI into team workflows with human validation
Deliver 90-day diagnosis and alignment, six-month marketing engine, and 12-month strategic-function milestones

Requirements

What you’ll need

5–10+ years in B2B marketing, including 3–5 years leading a marketing function and a senior team
Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles
Proven ownership of a marketing budget and pipeline targets, with results demonstrable in numbers
Experience defining lead and attribution models and Marketing–Sales processes, using HubSpot and funnel dashboards
Experience with ABM and building a brand in a new market, including defending brand investment to leadership
Strong positioning and storytelling skills, turning technical expertise in Data, ML, and AI into a point of view for executive buyers
Practical use of AI in marketing workflows and ability to lead a team through that change
Fluent English, written and spoken
Experience marketing to US enterprise buyers from a LATAM-based company
Experience marketing Data, AI, or cloud services, ideally in a technology consultancy
Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar)
Experience with SEO, GEO, and content strategy for LLM visibility

Benefits

Comp & perks

Remote-first culture – work from anywhere
AWS & Databricks certifications fully covered
Birthday off + an extra vacation week (Mutt Week)
Referral bonuses
Maslow: Monthly credits to spend in our benefits marketplace
Annual Mutters' Trip
Monthly Childcare Reimbursement