Head of Media Buying

MVProtalent.com

. Lead the Media Buy team and set its strategic focus on black-hat media buying through in-house setups and external sources.

Posted 10/28/2026full-timeSliema • MaltaLead💰 €70,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in black-hat media buying strategies across multiple platforms, with a strong focus on campaign management, optimization, and budget oversight. Proven ability to lead teams, manage significant advertising budgets, and implement tracking and attribution methodologies effectively.

Highest-signal resume keywords

Black-Hat Media BuyingPerformance Media BuyingCampaign ManagementTracking And AttributionTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationBudget ManagementMarket ResearchPerformance ReportingTechnical Infrastructure Management

Soft Skills

Proactive ApproachAccountabilityCollaborationResponsiveness

Tools & Technologies

MetaGoogleYouTubeBingTikTokTelegramChatGPTRedditBannerflow

Industry Keywords

IGamingRestricted VerticalsCost Per FTDCost Per RegistrationUTMsServer-Side Tracking

About the role

Key responsibilities & impact

Lead the Media Buy team and set its strategic focus on black-hat media buying through in-house setups and external sources.
Develop and execute black-hat strategies for seasonal and evergreen campaigns, renewing them continuously.
Manage campaigns directly, including campaign build, optimisation and scaling.
Build and maintain technical and account infrastructure resilient to platform and network policy changes.
Document tactics and processes in playbooks.
Manage campaigns across Meta, Google and YouTube, Bing, TikTok, X, Telegram, WhatsApp, ChatGPT and Reddit.
Manage native, push, pop, programmatic, direct publisher buys and Bannerflow display campaigns.
Conduct competitor and market research to identify new sources and tailor channel mixes for DACH, Brazil and Turkey.
Own media-buy landing pages for Acquisition and ensure they remain current.
Partner with the Head of SEO on landing-page coverage and apply test findings to improve conversion.
Work with Netrefer on tracking from click through registration, FTD and NGR.
Own targets for FTDs, NGR, cost per FTD and cost per registration.
Produce dashboards and weekly performance reports across campaigns.
Own the media-buy budget, agree channel splits, and monitor pacing and spend daily.
Approve spend against agreed budgets and maintain audit trails for payments and spend movements.
Reconcile spend against platform and network records and invoices, escalating variances.
Maintain records of access to ad accounts and payment methods.
Coordinate with the Head of Social Media to align media-buying functions.
Work with the AI Creative Lead on campaign creatives, briefs, variants and performance feedback.
Lead the Media Buy team by setting priorities, reviewing work and providing coaching.
Set and maintain core-hours availability expectations for the team.

Requirements

What you’ll need

5+ years' experience in performance media buying, including a proven record in black-hat or non-standard media buying in iGaming or other restricted verticals, supported by demonstrable results.
Hands-on proficiency across multiple traffic types and platforms, such as Meta, YouTube, Telegram, native, push and programmatic.
Strong knowledge of tracking and attribution, including postbacks, UTMs and server-side tracking.
Experience leading a media buying team and managing significant monthly advertising budgets with clear controls.
Strong financial discipline, with spend documented, reconciled and explained proactively.
A proactive, accountable approach, with prompt responsiveness and open collaboration with colleagues.
Maintain availability and responsiveness during core working hours.

Benefits

Comp & perks

Permanent employment
40 hours/week
24 days of annual leave
Flexible hybrid working: Two hybrid models to support different lifestyles, including employees who have kids and/or other personal commitments.
Gym allowance: Up to €600 per year, which can be used towards gym memberships or fitness classes, including Pilates and yoga.
Health and dental insurance.
Vision benefit: A company-covered eye test and a €100 contribution towards the purchase or replacement of prescription eyewear.
Lyra wellbeing support: Confidential access to professional support through the Lyra app for mental wellbeing, financial concerns and other personal challenges.
Daily fresh fruit and snacks at our open-plan office.
On-site parking: Available on a first-come, first-served basis.
On-site canteen: Conveniently located downstairs in the office building.