MVProtalent.com

Head of Department

• Lead the Media Buy team and set its strategic focus on black-hat media buying through in-house setups and external sources.
• Develop and execute black-hat strategies for seasonal and evergreen campaigns, renewing them continuously.
• Manage campaigns directly, including campaign build, optimisation and scaling.
• Build and maintain technical and account infrastructure resilient to platform and network policy changes.
• Document tactics and processes in playbooks.
• Manage campaigns across Meta, Google and YouTube, Bing, TikTok, X, Telegram, WhatsApp, ChatGPT and Reddit.
• Manage native, push, pop, programmatic, direct publisher buys and Bannerflow display campaigns.
• Conduct competitor and market research to identify new sources and tailor channel mixes for DACH, Brazil and Turkey.
• Own media-buy landing pages for Acquisition and ensure they remain current.
• Partner with the Head of SEO on landing-page coverage and apply test findings to improve conversion.
• Work with Netrefer on tracking from click through registration, FTD and NGR.
• Own targets for FTDs, NGR, cost per FTD and cost per registration.
• Produce dashboards and weekly performance reports across campaigns.
• Own the media-buy budget, agree channel splits, and monitor pacing and spend daily.
• Approve spend against agreed budgets and maintain audit trails for payments and spend movements.
• Reconcile spend against platform and network records and invoices, escalating variances.
• Maintain records of access to ad accounts and payment methods.
• Coordinate with the Head of Social Media to align media-buying functions.
• Work with the AI Creative Lead on campaign creatives, briefs, variants and performance feedback.
• Lead the Media Buy team by setting priorities, reviewing work and providing coaching.
• Set and maintain core-hours availability expectations for the team.

Explore Head of Media Buying at MVProtalent.com. Review requirements and application details.

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Head of Media Buying