Creative Strategist

MVR Digital

. Read Meta and Google ad performance data daily .

Posted 11/2/2026full-timeRemote • California • United States, CanadaMid-LevelSenior💰 $4,800 - $6,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and performance marketing, with a strong focus on writing structured creative briefs and hands-on UGC scriptwriting. Proficient in analyzing ad performance data and adapting creative concepts for DTC and e-commerce brands.

Highest-signal resume keywords

Creative StrategyUGC ScriptwritingMeta Ads ManagerGoogle Ads ReportingPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief WritingPerformance Data AnalysisCreative Hypothesis FormationAd Performance TrackingScriptwriting for UGC

Soft Skills

Strong Written CommunicationRemote Team CollaborationProject Management

Tools & Technologies

Meta Ads ManagerGoogle AdsFigmaCanvaAdobe Tools

Industry Keywords

DTCE-commerceLuxury Brand ExperienceCreative Testing RoadmapUGC Trends

About the role

Key responsibilities & impact

Read Meta and Google ad performance data daily
Identify fatigued hooks, effective formats, and saturated audiences
Translate performance signals into structured creative briefs covering segment, message, hook type, format, reference, and success metric
Build and prioritize a creative testing roadmap with media buyers
Form specific, falsifiable creative hypotheses
Brief designers, video editors, copywriters, and UGC creators
Maintain a tagged creative asset library for finding and iterating on winning concepts
Track UGC and short-form trends across TikTok and Instagram
Adapt winning formats to client brands and offers
Iterate on UGC concepts using performance data, including tightening hooks, testing openers, and directing pacing recuts
Write authentic UGC-style scripts with hook, problem, proof, and CTA structure for 15–30-second formats

Requirements

What you’ll need

3+ years in creative strategy, performance marketing, or a closely related role
Demonstrated experience writing structured creative briefs, not mood boards
DTC or e-commerce experience strongly preferred
Luxury or premium brand experience is a differentiator, not a requirement
Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously
Strong written communication for async work with a distributed team
Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads
Working fluency in Meta Ads Manager and Google Ads reporting
Comfortable reading hook-rate and hold-rate curves
Familiarity with AI-assisted creative research or tagging tools
Basic working knowledge of Figma, Canva, or Adobe tools

Benefits

Comp & perks

PTO
Paid holidays
Flexible Fridays