MVR Digital

Performance Marketing

• Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
• Build, structure, pace budgets, test, and make scaling decisions
• Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
• Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
• Run structured creative testing and brief and critique creative
• Connect creative performance to in-platform decisions
• Support Google, TikTok, and other channels affecting assigned accounts
• Advise on cross-channel budget allocation
• Lead the paid social portion of client calls and explain performance and recommendations
• Mentor junior buyers and serve as the QA gate for paid social work before launch

Senior Paid Social Strategist, Meta

• Own Meta and Google strategy and day-to-day execution across a portfolio of DTC accounts
• Build, structure, pace budgets, test, and scale campaigns
• Manage $100K+ per month in spend per account against ROAS, CPA, and MER targets
• Run Meta campaigns using Advantage+, CBO, and structured creative testing
• Run Google campaigns across Search, Shopping, PMax, and YouTube
• Establish a clear position on branded spend and incrementality
• Connect creative performance to in-platform media decisions
• Support TikTok and other channels and guide cross-channel budget allocation
• Own campaign launches, seasonal pushes, and testing roadmaps from kickoff to delivery
• Coordinate across creative, email, and analytics teams to meet launch dates
• Maintain ClickUp tasks and timelines and flag risks with proposed options
• Lead the paid media portion of client calls and provide clear recommendations
• Send accurate, clear, and timely weekly updates
• Respond quickly, set expectations, and close client communication loops
• Identify client needs and performance issues proactively
• Mentor junior buyers and serve as the QA gate for Meta and Google work before launch

Senior Paid Media Strategist – Meta, Google

• Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
• Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
• Own Merchant Center and feed health end to end
• Diagnose disapprovals, feed gaps, and Shopify sync issues
• Structure Performance Max with asset groups, exclusions, signal inputs, and performance analysis
• Develop and defend positions on branded spend and incrementality with clients
• Support Meta, TikTok, and other channels where they affect accounts
• Form opinions on cross-channel allocation
• Lead the paid search portion of client calls
• Explain performance clearly, make recommendations, and push back when necessary
• Mentor junior buyers
• Act as the QA gate for paid search before launch

Senior Paid Search Strategist, Contract

• Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
• Build, structure, pace budgets, test, and make scaling decisions
• Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
• Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
• Run structured creative testing and connect creative performance to in-platform actions
• Support Google, TikTok, and other channels affecting assigned accounts
• Provide recommendations on cross-channel budget allocation
• Lead the paid social portion of client calls and explain performance
• Mentor junior buyers
• Act as the QA gate for paid social work before launch

Senior Paid Social Strategist – Meta

• Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
• Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
• Own Merchant Center and feed health end to end
• Diagnose disapprovals, feed gaps, and Shopify sync issues
• Structure Performance Max asset groups, exclusions, and signal inputs
• Evaluate branded spend and incrementality and explain recommendations to clients
• Support Meta, TikTok, and other channels affecting assigned accounts
• Develop a point of view on cross-channel allocation
• Lead the paid search portion of client calls
• Explain performance clearly, make recommendations, and push back when requests do not serve the client
• Mentor junior buyers
• Act as the QA gate for paid search before launch

• Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
• Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
• Configure and QA tracking, including pixel, CAPI, event quality, catalog, and feed health
• Run structured creative testing
• Brief creative, critique deliverables, and connect creative performance to in-platform decisions
• Support Google, TikTok, and other channels where they affect assigned accounts
• Provide a point of view on cross-channel budget allocation
• Lead the paid social portion of client calls
• Explain performance clearly, make recommendations, and push back when requests do not serve the client
• Mentor junior buyers
• Act as the QA gate for paid social work before launch

Brand Manager

• Define brand architecture across product lines, campaigns, and channels
• Create systems for hierarchy, voice, visual rules, and their application
• Lead the account’s creative team and manage two to four designers
• Set creative direction, review work, provide feedback, and own the quality of deliverables
• Present brand narratives and creative concepts to clients
• Explain concepts, rejected paths, and strategic rationale on client calls
• Own brand and presentation design, including pitch decks, brand site modules, event and booth materials, and campaign concepts
• Maintain brand coherence across ads, decks, and trade show booths
• Drive brand evolution by proactively presenting options
• Connect brand systems and ad output with media and creative strategists
• Partner with the Creative Director on broader agency creative standards

Senior Paid Social Strategist, Meta

Senior Paid Media Strategist – Meta, Google

Senior Paid Search Strategist, Contract

Senior Paid Social Strategist – Meta

Senior Paid Search Strategist, Contract

Senior Paid Social Strategist – Meta

Associate Creative Director, Brand