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Senior Media Buyer
MVR Digital. Own Google Ads execution across e-commerce accounts, including Search, Shopping, Performance Max, YouTube, and Demand Gen .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Google Ads execution, including Search, Shopping, Performance Max, and YouTube, with a strong understanding of campaign structure and optimization strategies. Proficient in GA4, GTM, and conversion tracking, ensuring data integrity and effective reporting.
Highest-signal resume keywords
Google Ads Buying ExperienceE-Commerce BackgroundGA4 ProficiencyPerformance Optimization SkillsAccount Management for $100K+ Ad Spend
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsSearch AdvertisingShopping CampaignsPerformance MaxYouTube AdvertisingGA4GTMConversion TrackingBidding StrategiesData Analysis
Soft Skills
Clear Written CommunicationAutonomous Work EthicStrategic Thinking
Tools & Technologies
Looker StudioSlackClickUp
Industry Keywords
DTCE-CommerceAttribution WindowsCampaign ArchitectureMeta AdsTikTok Ads ManagerMicrosoft Ads
About the role
Key responsibilities & impact- Own Google Ads execution across e-commerce accounts, including Search, Shopping, Performance Max, YouTube, and Demand Gen
- Monitor daily pacing and performance, adjusting budgets and bids as needed
- Troubleshoot issues quickly and execute optimizations without waiting to be prompted
- Contribute strategic input on account structure, testing approach, and campaign architecture
- Run structured tests across bidding strategies, audiences, and creative formats
- Stay current on Google platform changes, algorithm behavior, and best practices, and apply them proactively
- Maintain tracking integrity across GA4, GTM, and conversion events, and flag data quality issues
- Build and maintain Looker Studio reporting for CSMs and strategists
- Maintain clean campaign structures, naming conventions, and documentation
- Collaborate in Slack and ClickUp with strategists and client success
Requirements
What you’ll need- 4+ years of hands-on Google Ads buying experience for DTC or e-commerce brands
- Deep expertise across Search, Shopping, Performance Max, and YouTube, including the strategic rationale behind each
- Strong understanding of Google's machine learning systems and how campaign structure decisions affect them
- Experience managing accounts with $100K+ monthly ad spend across multiple accounts simultaneously
- Ability to diagnose performance issues at the structural, bidding, and creative level
- Solid command of GA4, GTM, conversion tracking setup, and attribution windows
- Current on Google platform changes and able to translate them into account decisions
- E-commerce background
- EST hours preferred, with required overlap from 10 AM to 1 PM EST
- Ability to work autonomously and follow through without reminders
- Clear written communication in an async-first environment
- Meta Ads experience for DTC or e-commerce brands (nice to have)
- TikTok Ads Manager experience (nice to have)
- Microsoft Ads experience (nice to have)
Benefits
Comp & perks- PTO, paid sick leave, and local holidays observed
- Flexible Fridays
- Fully remote work arrangement