Senior Paid Media Strategist, Meta, Google

MVR Digital

. Own Meta and Google strategy and daily execution across client accounts, including build, structure, budget pacing, testing, and scaling .

Posted 10/8/2026full-timeRemote • Canada, United StatesSenior💰 $4,000 - $5,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and executing paid media strategies across Meta and Google platforms, with a focus on budget management, campaign optimization, and client communication. Proven ability to analyze performance metrics and make data-driven decisions to enhance campaign effectiveness.

Highest-signal resume keywords

Meta Campaign ManagementGoogle Campaign ManagementBudget Management Over $100KE-Commerce Ownership ExperienceClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Advantage+Meta CBOGoogle SearchGoogle ShoppingGoogle Performance MaxMerchant Center ManagementFeed TroubleshootingCAPI ConfigurationSignal Quality ManagementAttribution Analysis

Soft Skills

Strong Client CommunicationAbility to Push Back on RequestsComfortable in Fast-Moving Environments

Tools & Technologies

GA4Looker StudioShopify

Industry Keywords

DTCE-CommercePremium AOVLuxury AOV

About the role

Key responsibilities & impact

Own Meta and Google strategy and daily execution across client accounts, including build, structure, budget pacing, testing, and scaling
Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets
Run Meta Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality
Manage Google Search, Shopping, Performance Max, and YouTube campaigns, including asset groups, exclusions, signal inputs, and new customer acquisition settings
Own Merchant Center and feed health end to end, diagnosing disapprovals, feed gaps, and Shopify sync issues
Develop and defend positions on branded spend and incrementality with clients
Allocate budget between Meta and Google when both platforms claim the same conversions
Lead structured creative testing, brief creative, critique deliverables, and connect creative performance to platform decisions
Support TikTok and other channels where they affect client accounts
Lead the paid media portion of client calls, explain performance, make recommendations, and push back when requests do not serve the client
Run 3 to 4 client accounts with $100K+ monthly combined Meta and Google spend

Requirements

What you’ll need

5+ years of hands-on paid media experience at an agency or high-growth brand
Deep expertise in at least one of Meta or Google, with proven, hands-on ownership of the other
Personally run both Meta and Google campaigns, not merely supervised them
Personally owned $100K+ monthly budgets with documented efficiency gains and meaningful spend on each platform
Strong Meta fundamentals: Advantage+, CBO, signal quality, and CAPI
Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting
DTC or e-commerce ownership experience
Premium or luxury AOV experience is a strong differentiator
Fluency with GA4, Looker Studio, Shopify, and attribution
Fluent, confident English and strong client communication
Comfortable managing multiple accounts in a fast-moving remote environment
Based in the US or Canada
Availability for overlap with US time zones for client calls

Benefits

Comp & perks

Paid time off
Paid company holidays
Flexible Fridays
Remote-first collaboration
Quarterly bonus opportunities