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Senior Paid Media Strategist, Meta, Google
MVR Digital. Own Meta and Google strategy and daily execution across accounts, including building, structuring, budget pacing, testing, and scaling .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and executing paid media strategies across Meta and Google platforms, with a focus on budget management, performance optimization, and client communication. Proven ability to handle high-value accounts in the DTC and e-commerce sectors, ensuring effective campaign execution and creative testing.
Highest-signal resume keywords
Meta Advertising StrategyGoogle Advertising StrategyBudget Management Over $100KDTC E-Commerce ExperienceClient Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta Advantage+CBO ManagementGoogle SearchGoogle ShoppingPerformance MaxMerchant Center ManagementFeed TroubleshootingAttribution FluencyCreative TestingBudget Pacing
Soft Skills
Strong Client CommunicationAbility to Push Back on RequestsComfortable in Fast-Moving Environments
Tools & Technologies
GA4Looker StudioShopify
Industry Keywords
DTCE-CommercePremium BrandsLuxury AOVAccount Management
About the role
Key responsibilities & impact- Own Meta and Google strategy and daily execution across accounts, including building, structuring, budget pacing, testing, and scaling
- Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets
- Run Meta Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality
- Manage Google Search, Shopping, Performance Max, and YouTube, including asset groups, exclusions, signal inputs, and new customer acquisition settings
- Own Merchant Center and feed health end to end; diagnose disapprovals, feed gaps, and Shopify sync issues
- Develop and defend positions on branded spend and incrementality with clients
- Decide budget allocation between Meta and Google when platforms claim the same conversions
- Run structured creative testing, brief creative, critique deliverables, and connect creative performance to in-platform decisions
- Support TikTok and other channels affecting assigned accounts
- Lead the paid media portion of client calls, explain performance, make recommendations, and push back on requests that do not serve the client
- Run 3 to 4 client accounts for premium and luxury DTC brands
Requirements
What you’ll need- 5+ years of hands-on paid media at an agency or high-growth brand
- Deep expertise on at least one of Meta or Google, and proven, hands-on ownership of the other; personally run both, not supervised them
- Personally owned $100K+ monthly budgets with documented efficiency gains, with meaningful spend on each platform
- Strong Meta fundamentals: Advantage+, CBO, signal quality, CAPI
- Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting
- DTC or e-commerce ownership
- Premium or luxury AOV experience is a strong differentiator
- GA4, Looker Studio, Shopify, and attribution fluency
- Fluent, confident English and strong client communication
- Comfortable managing multiple accounts in a fast-moving remote environment
- Based in the US or Canada, with overlap with US time zones for client calls
Benefits
Comp & perks- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote-first collaboration
- Quarterly bonus opportunities