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Senior Paid Search Strategist, Contract
MVR Digital. Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads strategies, including Search, Shopping, and Performance Max, while effectively communicating performance insights and recommendations to clients. Proven ability to manage substantial Google budgets and troubleshoot Merchant Center issues in a fast-paced, client-facing environment.
Highest-signal resume keywords
Google Ads ManagementPerformance Max ExpertiseMerchant Center TroubleshootingClient CommunicationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsSearch AdvertisingShopping CampaignsPerformance MaxMerchant CenterFeed TroubleshootingAttribution AnalysisDTC OwnershipE-commerce StrategyBudget Efficiency
Soft Skills
Client-Facing CommunicationMentoringProblem-SolvingAdaptabilityCollaboration
Tools & Technologies
GA4Looker StudioShopifyMetaTikTok
Industry Keywords
ROASCPAMERPremium AOVLuxury Market
About the role
Key responsibilities & impact- Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
- Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
- Own Merchant Center and feed health end to end
- Diagnose disapprovals, feed gaps, and Shopify sync issues
- Structure Performance Max asset groups, exclusions, and signal inputs
- Evaluate branded spend and incrementality and explain recommendations to clients
- Support Meta, TikTok, and other channels affecting assigned accounts
- Develop a point of view on cross-channel allocation
- Lead the paid search portion of client calls
- Explain performance clearly, make recommendations, and push back when requests do not serve the client
- Mentor junior buyers
- Act as the QA gate for paid search before launch
Requirements
What you’ll need- 4+ years hands-on Google Ads experience in an agency or high-growth brand environment
- Deep Search, Shopping, and Performance Max expertise
- Merchant Center and feed troubleshooting expertise
- Personally owned $100K+ monthly Google budgets with documented efficiency gains
- DTC or e-commerce ownership
- Premium or luxury AOV experience is a strong differentiator
- Working Meta knowledge sufficient to speak credibly about it
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English
- Strong client communication; this role is client-facing
- Comfort working across multiple accounts in a fast-moving remote environment
Benefits
Comp & perks- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential