Senior Paid Social Strategist – Meta

MVR Digital

. Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions .

Posted 9/17/2026full-timeRemote • CanadaSenior💰 $6,000 - $8,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in managing Meta advertising strategies, including budget management, performance tracking, and creative testing, while effectively communicating with clients and mentoring junior team members.

Highest-signal resume keywords

Meta Advertising StrategyBudget Management Over $100KCreative Testing and QAClient Communication SkillsDTC E-Commerce Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social ExperienceMeta ExpertiseGoogle Ads KnowledgeAttribution FluencyCAPI ConfigurationEvent Quality ManagementBudget PacingPerformance AnalysisIncrementality TestingCatalog and Feed Health

Soft Skills

Strong Client CommunicationMentoring Junior BuyersAdaptability in Fast-Moving Environments

Tools & Technologies

GA4Looker StudioMeta PixelCAPIAdvantage+CBO

Industry Keywords

DTCE-CommerceLuxury AOVCross-Channel Budget AllocationPerformance Metrics

About the role

Key responsibilities & impact

Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
Configure and QA tracking, including pixel, CAPI, event quality, catalog, and feed health
Run structured creative testing
Brief creative, critique deliverables, and connect creative performance to in-platform decisions
Support Google, TikTok, and other channels where they affect assigned accounts
Provide a point of view on cross-channel budget allocation
Lead the paid social portion of client calls
Explain performance clearly, make recommendations, and push back when requests do not serve the client
Mentor junior buyers
Act as the QA gate for paid social work before launch

Requirements

What you’ll need

4+ years hands-on paid social experience, agency or high-growth brand side
Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
Personally owned $100K+ monthly budgets with documented efficiency gains
DTC or e-commerce ownership
Premium or luxury AOV experience is a strong differentiator
Working Google Ads knowledge
GA4, Looker Studio, and attribution fluency
Fluent, confident English
Strong client communication; this role is client-facing
Comfortable in a fast-moving remote environment with multiple accounts

Benefits

Comp & perks

Paid time off
Paid company holidays
Flexible Fridays
Remote first collaboration
Quarterly performance bonus potential