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Senior Paid Social Strategist, Meta
MVR Digital. Own Meta strategy and day-to-day execution across a portfolio of DTC accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in managing paid social strategies, particularly within Meta, while effectively mentoring junior team members and optimizing cross-channel budget allocations. Proven ability to analyze performance metrics and drive efficiency in high-budget environments.
Highest-signal resume keywords
Meta Strategy ExecutionPaid Social ManagementBudget Allocation ExpertiseCreative Testing and OptimizationClient Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceMeta AdvertisingCAPI ConfigurationBudget ManagementAttribution AnalysisDTC OwnershipGoogle Ads KnowledgeEvent Quality TrackingCreative BriefingPerformance Metrics Analysis
Soft Skills
Strong CommunicationMentoringAdaptability in Fast-Paced Environments
Tools & Technologies
GA4Looker StudioMeta PixelCAPICreative Testing Tools
Industry Keywords
DTCE-commerceLuxury AOVCross-Channel MarketingPerformance Marketing
About the role
Key responsibilities & impact- Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
- Build, structure, pace budgets, test, and make scaling decisions
- Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
- Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
- Run structured creative testing and brief and critique creative
- Connect creative performance to in-platform decisions
- Support Google, TikTok, and other channels affecting assigned accounts
- Advise on cross-channel budget allocation
- Lead the paid social portion of client calls and explain performance and recommendations
- Mentor junior buyers and serve as the QA gate for paid social work before launch
Requirements
What you’ll need- 4+ years hands-on paid social experience in an agency or high-growth brand environment
- Deep Meta expertise, including Advantage+, CBO, signal quality, CAPI, and incrementality
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership experience
- Premium or luxury AOV experience is a strong differentiator
- Working knowledge of Google Ads
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English
- Strong client communication skills
- Comfortable in a fast-moving remote environment with multiple accounts
Benefits
Comp & perks- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential