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Senior Paid Social Strategist – Meta
MVR Digital. Own Meta strategy and day-to-day execution across a portfolio of DTC accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in managing Meta advertising strategies, including budget allocation and performance optimization across DTC accounts. Proficient in cross-channel marketing, creative testing, and client communication in a fast-paced environment.
Highest-signal resume keywords
Meta Advertising StrategyBudget Management Over $100KDeep Meta ExpertiseGoogle Ads KnowledgeClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ExperienceCAPI ConfigurationEvent Quality TrackingCreative TestingAttribution Fluency
Soft Skills
MentoringClient CommunicationAdaptability
Tools & Technologies
GA4Looker StudioMeta PixelCBOAdvantage+
Industry Keywords
DTCE-commerceLuxury AOVCross-Channel MarketingPerformance Optimization
About the role
Key responsibilities & impact- Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
- Build, structure, pace budgets, test, and make scaling decisions
- Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
- Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
- Run structured creative testing and connect creative performance to in-platform actions
- Support Google, TikTok, and other channels affecting assigned accounts
- Provide recommendations on cross-channel budget allocation
- Lead the paid social portion of client calls and explain performance
- Mentor junior buyers
- Act as the QA gate for paid social work before launch
Requirements
What you’ll need- 4+ years hands-on paid social experience in an agency or high-growth brand environment
- Deep Meta expertise, including Advantage+, CBO, signal quality, CAPI, and incrementality
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership experience
- Premium or luxury AOV experience is a strong differentiator
- Working Google Ads knowledge and ability to speak to it credibly
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English and strong client communication
- Comfortable in a fast-moving remote environment with multiple accounts
Benefits
Comp & perks- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential