My Hero VA

Content Marketing Manager

• Develop original concepts for memes, static posts, carousels, short-form videos, character content, and recurring social series
• Turn concepts into finished, publishable content using existing artwork and assets
• Write captions, hooks, headlines, and short-form copy in distinct character voices
• Edit short-form videos and create social-first graphics
• Use AI-assisted creative tools to produce polished, intentional content
• Repurpose comics, animation, games, trailers, and other assets into social content
• Research emerging social formats, platform changes, algorithm behavior, creators, entertainment brands, fandoms, memes, and cultural trends
• Identify growth drivers for other accounts and translate observations into experiments
• Develop strategies to reach non-followers through shares, recommendations, collaborations, creators, trends, and organic distribution
• Find relevant creators, communities, accounts, and potential collaborators
• Own and maintain the social content calendar
• Schedule and publish consistently across active accounts
• Organize assets, drafts, approvals, captions, and publishing schedules
• Coordinate with designers, animators, editors, and other team members
• Manage multiple distinct social accounts
• Track reach, engagement, shares, saves, watch time, profile visits, follower growth, clicks, and related metrics
• Run experiments, evaluate results, and iterate quickly
• Provide actionable reporting on performance and next steps
• Connect social performance to digital product sales, game engagement, email acquisition, and app growth
• Establish consistent publishing and recognizable content formats
• Improve non-follower reach and organic discovery
• Build a feedback loop from research to experimentation
• Turn social channels into an audience engine supporting the company ecosystem

Explore Social Content & Growth Strategist at My Hero VA. Review requirements and application details.