Digital Marketing Specialist

My Hero VA

. Create, manage, and improve GoHighLevel funnels, landing pages, workflows, and email follow-up sequences .

Posted 10/12/2026part-timeRemote • MexicoMid-LevelSenior💰 $6 - $12 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing with a focus on social media content creation, funnel management, and video editing. Proficient in SEO and lead nurturing strategies to drive qualified inquiries and consultation bookings.

Highest-signal resume keywords

GoHighLevel Funnel ManagementVideo Editing Using AI ToolsSocial Media Content CreationSEO and Website Content OptimizationLead Generation Through LinkedIn

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingFunnel BuildingEmail AutomationContent DevelopmentVideo EditingCopywritingSEOLead NurturingAudience EngagementCRM Management

Soft Skills

Deadline ManagementIndependent WorkCommunication Skills

Tools & Technologies

GoHighLevelAI Video Editing ToolsSocial Media PlatformsCRM Software

Industry Keywords

Coaching ProgramsHigh-Ticket OffersPersonal BrandingContent MarketingQualified Inquiries

About the role

Key responsibilities & impact

Create, manage, and improve GoHighLevel funnels, landing pages, workflows, and email follow-up sequences
Plan and manage a social media content calendar promoting the client’s coaching services, expertise, and book
Develop content ideas, video hooks, scripts, captions, and calls to action
Create and edit videos using AI tools, graphics, and written social media posts
Repurpose footage, interviews, testimonials, and book material into fresh content
Manage social media publishing and audience engagement, initially focusing on LinkedIn
Connect content to landing pages and next steps that encourage inquiries and consultation bookings
Improve website content and SEO to attract relevant Google traffic
Follow up with leads from content, events, referrals, and previous consultations
Manage lead nurturing with follow-ups at 30, 60, and 90 days
Maintain organized CRM records and track content performance, website traffic, qualified leads, and bookings
Use results to improve content, funnels, and follow-up activities
Promote the client’s coaching services and book while generating consistent, qualified inquiries

Requirements

What you’ll need

Previous professional experience in digital marketing, including social media content creation and management
Hands-on experience building and managing GoHighLevel funnels, landing pages, workflows, and email automations
Portfolio demonstrating video editing, social media content, and funnel work
Experience creating and editing videos using AI tools
Ability to develop content ideas and turn them into finished posts and videos
Strong English copywriting skills for captions, scripts, landing pages, and emails
Working knowledge of SEO and website content optimization
Understanding of how to attract qualified prospects and guide them toward booking consultations
Strong written and spoken English for communicating with prospects
Ability to manage deadlines, maintain consistent publishing and follow-up, and work independently
Highly preferred: experience promoting coaching programs, fitness services, or other high-ticket offers
Highly preferred: experience growing a personal brand or promoting a book
Highly preferred: experience generating leads through LinkedIn
Highly preferred: examples of marketing campaigns that produced qualified inquiries or booked consultations
Part-time availability to start

Benefits

Comp & perks

Potential for full-time
Potential for additional hours as the business grows
Work from home