Social Content, Growth Strategist

My Hero VA

. Develop original concepts for memes, static posts, carousels, short-form videos, character content, and recurring social series .

Posted 10/11/2026part-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging social content across platforms like Instagram and TikTok, utilizing strong copywriting skills and a deep understanding of internet culture and trends. Proficient in managing multiple content streams while analyzing performance metrics to drive growth and engagement.

Highest-signal resume keywords

Social Media Content CreationCopywritingShort-Form Video EditingAI Creative ToolsInstagram/Meta and TikTok Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentVideo EditingGraphic DesignPerformance AnalysisSocial Media Strategy

Soft Skills

Organizational SkillsProactive Problem SolvingCollaborationCreativityResourcefulness

Tools & Technologies

CanvaAdobe ToolsSocial Media PlatformsAnalytics ToolsAI-Assisted Creative Tools

Industry Keywords

MemesInternet CultureFandomsEmerging Social TrendsOrganic Discovery

About the role

Key responsibilities & impact

Develop original concepts for memes, static posts, carousels, short-form videos, character content, and recurring social series
Turn concepts into finished, publishable content using existing artwork and assets
Write captions, hooks, headlines, and short-form copy in distinct character voices
Edit short-form videos and create social-first graphics
Use AI-assisted creative tools to produce polished, intentional content
Repurpose comics, animation, games, trailers, and other assets into social content
Research emerging social formats, platform changes, algorithm behavior, creators, entertainment brands, fandoms, memes, and cultural trends
Identify growth drivers for other accounts and translate findings into experiments
Develop strategies to reach non-followers through shares, recommendations, collaborations, creators, trends, and organic distribution
Find relevant creators, communities, accounts, and potential collaborators
Own and maintain the social content calendar; schedule and publish across active accounts
Organize assets, drafts, approvals, captions, and publishing schedules
Coordinate with designers, animators, editors, and other team members
Manage multiple distinct social accounts
Track reach, engagement, shares, saves, watch time, profile visits, follower growth, clicks, and related metrics
Run experiments, evaluate results, iterate, and provide actionable reporting
Connect social performance to digital product sales, game engagement, email acquisition, and app growth

Requirements

What you’ll need

Strong understanding of Instagram/Meta and TikTok, particularly short-form content and organic discovery
Demonstrated ability to personally create compelling social content
Strong copywriting instincts and a good sense of humor
Fluency in memes, internet culture, entertainment, fandoms, creators, and emerging social trends
Comfortable with Canva and/or Adobe tools, plus short-form video editing software
Experience using modern AI creative tools is strongly preferred
Strong organizational skills and ability to manage several content streams simultaneously
Analytical ability to understand performance data while retaining creative judgment
Resourceful and comfortable figuring things out independently
Proactive approach, bringing ideas and opportunities to the team
Must be available to collaborate during U.S. Pacific Time business hours

Benefits

Comp & perks

Fully remote work from home
Part-time, 20 hours per week