CRM Operations Manager

MyFitnessPal

. Serve as the team’s Braze expert for segmentation, personalization, and experimentation .

Posted 9/19/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in Braze for segmentation, personalization, and automation, combined with strong skills in HTML/CSS and JavaScript for email and in-app message development. Proficient in CRM processes and data structures, with a focus on collaboration and communication across teams.

Highest-signal resume keywords

Braze ExpertiseHTML/CSS ProficiencyLifecycle Marketing ExperienceSQL KnowledgeCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

BrazeHTMLCSSJavaScriptSQLCRM Data StructuresWorkflow AutomationCanvas OrchestrationDynamic Content DevelopmentData Pipeline Monitoring

Soft Skills

Attention to DetailProcess DisciplineCross-Functional Communication

Tools & Technologies

BrazeClaudeData Engineering ToolsMarTech Platforms

Industry Keywords

CRMLifecycle MarketingMarketing OperationsConsumer TechSubscription-Based Products

Tech Stack

Tools & technologies

JavaScriptSQL

About the role

Key responsibilities & impact

Serve as the team’s Braze expert for segmentation, personalization, and experimentation
Document CRM processes, naming conventions, and governance standards
Partner with Data Engineering and MarTech on troubleshooting, data pipeline monitoring, and integration validation
Identify and implement workflow automation opportunities
Improve personalization data pipelines, attributes, and events with Lifecycle Marketing, Data Engineering, and Product teams
Manage segmentation, dynamic content, and automation logic in Braze
Develop reusable templates and modular campaign components
Maintain a source of truth for active, upcoming, and stopped campaigns and canvases
Help the team deliver high-priority work on schedule
Support setup and QA of complex lifecycle campaigns and triggered Braze journeys
Conduct rendering and link testing for creative, technical, and deliverability standards
Assist with dynamic content and data-driven configurations
Execute Ads team campaigns across email and IAMs

Requirements

What you’ll need

4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer products
Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
Working knowledge of SQL or comparable tools to validate data and support CRM operations
Solid understanding of CRM data structures, including events, attributes, subscription states, and segmentation
Adoption of the latest AI tools in Braze and Claude to support work efficiency and effectiveness
Excellent attention to detail, process discipline, and cross-functional communication skills

Benefits

Comp & perks

Healthcare, including medical, dental, and vision benefits
Parental planning and paid maternity and paternity leave
Mental health benefits and dedicated mental health days
Annual performance bonus
401(k) plan with employer match
Responsible Time Off flexible time-off policy
Monthly wellness allowance
Monthly technology allowance
Two volunteer days off per calendar year for full-time teammates
Face-to-face team connection opportunities and annual company gathering
Mentorship program
Fertility-related assistance
Peer reward and recognition platform
MyFitnessPal Premium access
Virtual learning and development library and training opportunities
Retirement savings program with competitive employer match
Inclusive workplace and DEI initiatives