MyFitnessPal

Operations

• Serve as the team’s Braze expert for segmentation, personalization, and experimentation
• Document CRM processes, naming conventions, and governance standards
• Partner with Data Engineering and MarTech on troubleshooting, data pipeline monitoring, and integration validation
• Identify and implement workflow automation opportunities
• Improve personalization data pipelines, attributes, and events with Lifecycle Marketing, Data Engineering, and Product teams
• Manage segmentation, dynamic content, and automation logic in Braze
• Develop reusable templates and modular campaign components
• Maintain a source of truth for active, upcoming, and stopped campaigns and canvases
• Help the team deliver high-priority work on schedule
• Support setup and QA of complex lifecycle campaigns and triggered Braze journeys
• Conduct rendering and link testing for creative, technical, and deliverability standards
• Assist with dynamic content and data-driven configurations
• Execute Ads team campaigns across email and IAMs

CRM Operations Manager

Systems Engineer

• Own the end-to-end systems design of the MyFitnessPal product data stack
• Develop, drive, and maintain the systems architecture roadmap for the product data stack
• Serve as the primary Data Platform contact for the consolidated data stack
• Coordinate contributions from Data Engineering, Business Intelligence, Product Analytics, and backend engineering teams
• Define and enforce data movement and standardization discipline across the stack
• Lead architecture reviews for new tool decisions and vet vendors against the existing stack
• Surface tool duplication and collaborate on proof-of-value evaluations
• Contribute to compliance architecture for user data, including PII tagging and deletion/DSR policies
• Administer access and licensing across the data stack
• Maintain a unified view of spend and access
• Document and evangelize architecture decisions, standards, and ownership models across the organization

CRM Operations Manager

Staff Data Systems Architect