Influencer Marketing Manager

MyFitnessPal

. Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in influencer marketing, including managing relationships with creators and negotiating contracts. Proficient in performance analysis, budget management, and developing strategies aligned with brand objectives.

Highest-signal resume keywords

Influencer MarketingBudget ManagementPerformance ReportingTeam LeadershipNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Attribution AnalysisROI AnalysisContent ReviewKPI TrackingCampaign Strategy Development

Soft Skills

Communication SkillsRelationship BuildingAnalytical SkillsNegotiation SkillsPrioritization

Tools & Technologies

Creator Management ToolsMobile Measurement PartnersAffiliate PlatformsAI ToolsAutomations

Industry Keywords

Social Media MarketingCelebrity InfluencersCreator EcosystemsHealth and FitnessConsumer Subscription Apps

About the role

Key responsibilities & impact

Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
Build and maintain long-term relationships with creators, talent managers, and agencies
Evaluate incoming and proposed influencer deals based on audience fit, performance potential, and cost
Manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
Review creator content for brand standards, messaging requirements, and campaign objectives
Track influencer performance against KPIs and report results to stakeholders
Manage influencer budgets and allocate spend across creators, tiers, and platforms
Partner with Brand, Product Marketing, Growth Marketing, Legal, and Finance teams
Lead, coach, and develop influencer specialists, setting priorities, deal guidelines, and quality standards
Improve and build automated processes for outreach, tracking, reporting, and payments
Develop influencer strategies and programs aligned with brand and business objectives
Research industry trends, emerging platforms, and competitor activity
Define and measure program success through KPIs, benchmarks, and reporting frameworks
Own conversion measurement, attribution methodology, and tracking tools to connect creator activity to installs, trials, and paid subscriptions

Requirements

What you’ll need

5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent
Proven experience managing budgets and negotiating or overseeing creator contracts
Experience leading or mentoring team members
Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis
Excellent communication, relationship-building, and negotiation skills
Strong understanding of TikTok, Instagram, and YouTube creator ecosystems
Ability to manage multiple priorities in a fast-paced environment
Experience in health, fitness, nutrition, or consumer subscription apps
Familiarity with mobile measurement partners, affiliate platforms, and creator management tools
Experience with AI tools and automations a plus
MyFitnessPal participates in E-Verify

Benefits

Comp & perks

Face-to-face team connection opportunities and annual company gathering
Flexible time-off policy with Responsible Time Off
2 paid volunteer days per calendar year for full-time teammates
Mentorship program
Paid maternity and paternity leave
Comprehensive fertility-related assistance
Monthly Wellness Allowance
Mental health days
Peer reward and recognition platform
MyFitnessPal Premium access
Virtual learning and development library
Training opportunities
Medical, dental, and vision benefits
Retirement savings program with competitive employer match