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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies, managing social media content, and generating B2B leads. Proficient in utilizing marketing automation platforms and SEO practices to enhance brand visibility and drive qualified traffic.
Highest-signal resume keywords
B2B Lead GenerationMarketing Strategy DevelopmentSocial Media ManagementEmail MarketingGoHighLevel Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent Calendar ManagementSEOEmail Nurture SequencesCopywritingData AnalysisLead TrackingClient Referral Program DesignOutreach Campaign ManagementWebsite Content Management
Soft Skills
Excellent Written CommunicationOrganizational SkillsSelf-DirectedTeam ManagementStrategic Planning
Tools & Technologies
GoHighLevelHubSpotCanvaSocial Media PlatformsCRM Systems
Industry Keywords
B2B MarketingEmployer BrandingRecruitment MarketingInbound MarketingContent Marketing
About the role
Key responsibilities & impact- Develop and own the marketing strategy, content calendar, and budget.
- Plan and manage social media content across LinkedIn, Facebook, and Instagram.
- Build and run outreach campaigns using GoHighLevel (GHL) or a comparable platform.
- Create email nurture sequences and a regular newsletter.
- Produce case studies, testimonials, and other client-facing content.
- Support employer branding and recruitment marketing in partnership with HR.
- Maintain the company website and blog to support SEO and inbound traffic.
- Design and manage a client referral program.
- Track marketing performance and report on leads, conversion, and cost per lead.
- Direct and review the work of a supporting admin resource.
- Own marketing from strategy through execution, generating qualified leads for the sales team and building the company's brand with clients and prospective talent.
Requirements
What you’ll need- 5+ years of marketing experience, including experience owning strategy and planning.
- Proven track record generating B2B leads, ideally in services or B2B settings.
- Experience with a CRM or marketing automation platform such as GoHighLevel, HubSpot, or similar.
- Strong experience managing business social media accounts.
- Experience with email marketing, SEO, and website content.
- Experience directing or managing at least one team member.
- Excellent written communication and copywriting skills.
- Data-driven, with the ability to set and report against targets.
- Comfortable moving between strategic planning and hands-on execution.
- Organized, self-directed, and able to work independently.
- Familiarity with design and AI tools (e.g. Canva) is required.
Benefits
Comp & perks- A collaborative and supportive work environment that values creativity and initiative.
- A fast-paced, high-energy atmosphere where your expertise will directly contribute to business growth.
- Competitive salary package.
- Paid Time-Offs.
- HMO Package for the employee and two legal dependents.
- Reimbursable internet charges.
- Comprehensive training and continuous learning advantages.
- Opportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processes.
- High importance to work-life balance with the opportunity to work from home part of the week.
- Opportunity to venture into other areas of the business as you continue to contribute to the company's growth.
- Be part of a dynamic team of specialists who openly and willingly share their knowledge with their colleagues.
- Work in a corporate culture that encourages collaboration, emphasizing core values: Integrity, Passion, Teamwork & Respect, Pro-activeness, Accountability, and Determination.
- Co-working office in Ortigas where the whole team meets once a month at a minimum.
