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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Social Media Marketing, including content planning, creation, and audience engagement. Proficient in editing various media formats and maintaining effective communication with stakeholders.
Highest-signal resume keywords
Social Media MarketingContent PlanningVideo EditingWritten CommunicationAudience Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationContent PublishingEditing PicturesEditing VideosContent ReviewData AnalysisContent TrackingGraphic CreationSocial Media ManagementTrend Monitoring
Soft Skills
Verbal CommunicationCollaborationProblem SolvingAttention to DetailCustomer Support
Industry Keywords
Content CalendarAudience EngagementDemo Sign-UpsMarketing ContentSocial ChannelsParent ConsentCommunity EngagementMarketing StrategyDigital MarketingLead Follow-Up
About the role
Key responsibilities & impact- Coordinate content calendars across email, social, and web, keeping campaigns on schedule.
- Gather materials, assets, and approvals from trainers, the marketing team, and founders.
- Support demos, launches, and events with promotion and preparation.
- Plan, create, and publish content across company social channels.
- Manage daily platform presence, including posts, stories, comments, and direct messages.
- Grow audience engagement and convert followers into demo sign-ups and booked sessions.
- Promote free demos, the Children's Practice Club, new programs, and events.
- Monitor trends, formats, and platform changes; test brand-appropriate ideas.
- Engage parents, educators, and partner communities online.
- Confirm parent consent for posts featuring children.
- Log posts in the content tracker and apply reviewer feedback.
- Review monthly reach, engagement, and inquiry results and share recommendations.
- Write, edit, and proofread newsletters, email campaigns, captions, announcements, and marketing content.
- Repurpose materials into multiple formats and maintain consistent, accurate, error-free content.
- Answer inquiries, follow up with leads, guide families through practical questions, and support rebooking and repeat sign-ups.
- Record inquiries, follow-ups, and outcomes; escalate questions to trainers, the Chief of Staff, or founders.
- Edit highlight videos, testimonials, educational content, reels, and long-form videos.
- Repurpose footage, create graphics and thumbnails, maintain visual consistency, organize the video library, and prepare assets for marketing.
- Research prospects, partners, platforms, tools, and competitors.
- Document processes and provide general operations support.
Requirements
What you’ll need- At least 2yrs of experience in Social Media Marketing
- Extensive knowledge in end to end social media marketing process (content planning, creation, posting, reviewing of results).
- Strong skills in editing pictures and videos (long form, reels, educational content, highlight videos, etc.)
- Superior English written and verbal communication skills
Benefits
Comp & perks- A collaborative and supportive work environment that values creativity and initiative.
- A fast-paced, high-energy atmosphere where your expertise will directly contribute to business growth.
- Competitive salary package.
- Paid Time-Offs.
- HMO Package for the employee and two legal dependents.
- Reimbursable internet charges.
- Comprehensive training and continuous learning advantages.
- Opportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processes.
- High importance to work-life balance with the opportunity to work from home part of the week.
- Opportunity to venture into other areas of the business as you continue to contribute to the company's growth.
- Be part of a dynamic team of specialists who openly and willingly share their knowledge with their colleagues.
- Work in a corporate culture that encourages collaboration, emphasizing core values: Integrity, Passion, Teamwork & Respect, Pro-activeness, Accountability, and Determination.
- Co-working office in Ortigas where the whole team meets once a month at a minimum.
