Head of Demand Generation

n8n

. Own and scale the end-to-end demand engine converting the builder community and PLG motion into pipeline for Mid-Market and Enterprise .

Posted 10/22/2026full-timeRemote • Germany, United Kingdom, United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving demand generation strategies and managing full-funnel experiences in high-growth B2B SaaS environments. Proven ability to lead and scale demand teams while optimizing pipeline performance through data-driven decision-making.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based Marketing (ABM)Multi-Touch AttributionPipeline ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline TargetsConversion Rate Optimization (CRO)ForecastingCustomer Acquisition Cost (CAC) OptimizationLifecycle Journey InstrumentationTrial ActivationSales AlignmentCommunity-Led GTMField and Event GTMProduct Usage Signals

Soft Skills

CollaborationCoachingStrategic PlanningCommunication

Tools & Technologies

HubSpotMarketo6sense

Industry Keywords

B2B SaaSDemand Technology StackRevenue Operations (RevOps)Enterprise MarketCommunity Co-Marketing

About the role

Key responsibilities & impact

Own and scale the end-to-end demand engine converting the builder community and PLG motion into pipeline for Mid-Market and Enterprise
Design and lead acquisition, activation, and expansion programs across all channels
Drive pipeline creation through paid media, SEO, content, events, ABM, and partner/community co-marketing
Define and manage full-funnel experiences from website/CRO through trial activation and enterprise nurture
Build and run ABM programs for top accounts with AEs, SDRs, and SEs
Run high-cadence experiments on messaging, pricing, and conversion flows
Improve PQL-to-MQA-to-SAL conversion through stage definitions and sales alignment
Instrument lifecycle journeys including onboarding, trial nurturing, and PQL warming
Act as player-coach for a team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months
Set weekly channel reviews, monthly pipeline councils, and quarterly GTM planning
Define hiring standards, regional coverage strategy, and demand-function role charters
Own the demand technology stack in collaboration with RevOps
Establish CAC payback guardrails, shutoff rules, and ROI discipline
Forecast and report on ROI, velocity, coverage, and funnel health

Requirements

What you’ll need

Owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years
Fluency in multi-touch attribution, forecasting, and CAC payback optimization
Strong collaboration with Sales and a unified GTM approach
Built and scaled ABM programs and CRO experiments targeting Enterprise
Hired, developed, and led high-performing demand teams and agencies
Ability to speak credibly to DevOps, IT, and SecOps buyers
Community-led or open-source GTM experience is nice to have
Partner co-marketing experience is nice to have
Hands-on experience with HubSpot/Marketo, 6sense, product usage signals, and warehouse-native reporting is nice to have
Field and event GTM experience in EU/US markets is nice to have
Company language is English
For countries other than Germany, existing right to work is required; Germany visa sponsorship is available

Benefits

Comp & perks

Equity ownership in n8n
Europe: 30 days of vacation plus public holidays
US: 20 vacation days, 8 sick days, plus public holidays
Europe: health and wellness benefits according to local country norms
US: Multiple low-premium, low-deductible medical plans, no-cost premium HDHP option with pre-seeded HSA, dental and vision coverage
Europe: Pension contributions according to local country norms
US: 401(k) retirement plan with 4% employer match
US: Company-paid short-term and long-term disability insurance
US: Life insurance
€1K (or equivalent) annual professional development budget for courses, books, events, or coaching
Regular hackathons
Remote-first work across Europe with regular off-sites
$100 per month to support open-source projects
Transparency into company work and performance