CRM Analyst

Nacional Inn Hotéis & Centros de Convenções

. Create and optimize customer relationship journeys and automations in RD Station .

Posted 11/11/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and optimizing customer relationship journeys using RD Station, while ensuring compliance with Brazil’s LGPD data protection law. Proficient in data analysis and metrics monitoring to drive campaign performance and enhance customer loyalty.

Highest-signal resume keywords

CRM Tools ProficiencyData Analysis and Metrics MonitoringMarketing Automation ExperienceKnowledge of RD StationExperience with A/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ManipulationCRM Database ManagementEmail Campaign ManagementLanding Page CreationUTM TrackingPerformance ReportingSegmentation TechniquesA/B TestingMultichannel Campaign ExecutionWebsite Optimization

Soft Skills

Analytical MindsetStrong Organizational SkillsExcellent Interpersonal CommunicationResults Orientation

Tools & Technologies

RD StationGA4GTMChatGPTClaudeGeminiEmailPush NotificationsSMSWhatsApp

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Customer Relationship ManagementData Protection ComplianceMarketing AutomationLead Capture FormsCompetitor Analysis

About the role

Key responsibilities & impact

Create and optimize customer relationship journeys and automations in RD Station
Conduct A/B tests and apply industry best practices for continuous optimization
Segment contacts by profile and history, ensuring database hygiene and compliance with Brazil’s LGPD data protection law
Plan and execute multichannel campaigns via email, push notifications, SMS, and WhatsApp
Create landing pages and lead capture forms
Tag campaigns with UTM parameters, monitor metrics in GA4 and GTM, build dashboards, and propose data-driven action plans
Lead daily meetings
Review content and materials before publication
Support management with performance reports
Act as a liaison between hotels, other departments, and the marketing team, aligning deadlines, requests, and operational payments
Audit and optimize the website, app, and offers
Monitor competitors and implement continuous improvements
Use ChatGPT, Claude, and Gemini for data analysis, report automation, and the team’s practical adoption of AI
Generate direct bookings, strengthen customer loyalty, and raise the team’s execution standards

Requirements

What you’ll need

Bachelor’s degree
Proven experience with CRM tools
Experience managing and segmenting CRM databases
Experience analyzing CRM metrics
Experience with marketing automation and customer relationship journeys
Knowledge of Excel and data manipulation
Proficiency in data and metrics analysis (data-driven approach)
Analytical mindset, strong organizational skills, excellent interpersonal communication, and results orientation
Knowledge of RD Station, GA4, GTM, UTM tracking, email, push notifications, SMS, WhatsApp, landing pages, and lead capture forms
Knowledge of AI tools such as ChatGPT, Claude, and Gemini