Nacional Inn Hotéis & Centros de Convenções

Customer Success Manager

• Create and optimize customer relationship journeys and automations in RD Station
• Conduct A/B tests and apply industry best practices for continuous optimization
• Segment contacts by profile and history, ensuring database hygiene and compliance with Brazil’s LGPD data protection law
• Plan and execute multichannel campaigns via email, push notifications, SMS, and WhatsApp
• Create landing pages and lead capture forms
• Tag campaigns with UTM parameters, monitor metrics in GA4 and GTM, build dashboards, and propose data-driven action plans
• Lead daily meetings
• Review content and materials before publication
• Support management with performance reports
• Act as a liaison between hotels, other departments, and the marketing team, aligning deadlines, requests, and operational payments
• Audit and optimize the website, app, and offers
• Monitor competitors and implement continuous improvements
• Use ChatGPT, Claude, and Gemini for data analysis, report automation, and the team’s practical adoption of AI
• Generate direct bookings, strengthen customer loyalty, and raise the team’s execution standards

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CRM Analyst