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Growth Marketing Manager
Nacre Capital. Own the end-to-end organic search strategy and create plain-language, high-utility content for parents' questions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, particularly in SEO, content creation, and paid search management, while ensuring compliance with legal and privacy standards in healthcare marketing. Capable of building and nurturing online communities and partnerships to enhance brand presence and engagement.
Highest-signal resume keywords
SEO Strategy DevelopmentGoogle Ads ManagementContent Creation for Organic TrafficCompliance with Health RegulationsCommunity Engagement in Parenting Spaces
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent MarketingGoogle AdsAnalyticsCampaign OptimizationEvent InstrumentationData AnalysisPaid Social ManagementInfluencer MarketingShort-Form Video Production
Soft Skills
CollaborationStrategic ThinkingCommunicationLeadershipProject Management
Tools & Technologies
Google AnalyticsSearch ConsoleSocial Media PlatformsChatGPTGeminiPerplexityClaude
Industry Keywords
Healthcare MarketingPrivacy CompliancePediatric CommunitiesGeneticsDevelopmental PediatricsAdvocacy Organizations
About the role
Key responsibilities & impact- Own the end-to-end organic search strategy and create plain-language, high-utility content for parents' questions
- Drive AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews using structured data, public llms.txt maintenance, and credible third-party corroboration
- Manage Google Ads and paid social channels, including strategy, budget allocation, creative direction, landing page optimization, and campaign iteration
- Optimize campaigns for cost-per-qualified-family based on real product events
- Collaborate with engineering and legal teams to enforce privacy-safe tracking compliance on sensitive health pages
- Build an authentic, value-first presence in parenting communities including Reddit, Facebook, Instagram, and TikTok/Shorts
- Oversee FDNA's professional presence on LinkedIn and X, including clinician-facing messaging around Face2Gene
- Establish and maintain social escalation protocols for user comments and direct messages within regulatory boundaries
- Cultivate partnerships with parent advocates, developmental pediatrics educators, genetic counselors, and advocacy organizations
- Manage compliant influencer and advocacy campaigns with disclosures, approved claims, privacy boundaries, and medical review
- Track and report weekly funnel metrics from initial click through assessment completion and clinician report sharing
- Manage the content calendar, contractor pipelines, and claims library
- Ensure marketing assets pass clinical and legal review before publication
Requirements
What you’ll need- Three or more years in digital, growth, or performance marketing, including at least one channel owned end to end with a measurable result
- Hands-on SEO and content experience, including building pages that earn organic traffic
- Understanding of search intent, site structure, and page performance
- Hands-on paid search experience personally running and optimizing a Google Ads budget
- Real participation in online communities under one's own name
- Understanding that health-adjacent data is sensitive and ability to raise legal/privacy concerns
- Ability to operate as the strategy, execution, and reporting function initially
- Ability to direct contractors
- Recommended: AI answer visibility experience (AEO, GEO, LLMO, AI search)
- Recommended: Marketing experience in healthcare or another regulated/high-stakes category where claims are reviewed before publication
- Recommended: Influencer or creator program experience with proper disclosure of material connections per FTC guidance
- Recommended: Analytics experience with Google Analytics, Search Console, event instrumentation, and independent data analysis
- Recommended: Short-form video and visual content experience
- Recommended: Familiarity with pediatric, developmental, rare-disease, or genetics communities, or a personal reason to care about the problem
- Recommended: Experience directing agencies, freelancers, or contractors while staying on budget
- Recommended: Experience building a channel, content program, or community from nothing
- Recommended: Experience at a small company where strategy and execution are handled by the same person