Brand Marketing Manager

nahc.io

. Build brand strategy from the ground up as the business expands into new markets .

Posted 9/23/2026full-timeTaipei City • TaiwanSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and integrated marketing strategies, with a strong focus on driving brand awareness and executing product launches. Proven ability to manage cross-industry partnerships and translate consumer insights into actionable marketing strategies.

Highest-signal resume keywords

Brand MarketingIntegrated MarketingProject ManagementConsumer ResearchPublic Relations Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementMarket ResearchProduct Launch ExecutionSearch OptimizationSocial Media Management

Soft Skills

Consumer EmpathySelf-DisciplineStrategic Alignment

Industry Keywords

Early Childhood EducationBaby and Parenting BrandsKOL Relationship ManagementWord-of-Mouth Marketing

About the role

Key responsibilities & impact

Build brand strategy from the ground up as the business expands into new markets
Drive brand awareness through creative, non-paid tactics within a capped advertising budget
Keep messaging aligned across the website-led sales channel and growing retail partner network
Lead end-to-end planning and execution of new product launches, including naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localizing branded character content
Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies
Develop and execute public relations strategy, including press releases and media and KOL relationship management
Identify, negotiate, and manage strategic cross-industry partnerships
Design and run user and market research initiatives, including customer surveys, market studies, and exit-poll analysis
Translate research findings into actionable marketing strategy supporting long-term brand KPIs such as organic traffic

Requirements

What you’ll need

7+ years of hands-on experience in brand marketing, integrated marketing, or product marketing
Track record of owning campaigns end to end across social, PR, partnerships, and research, rather than just managing agencies
Strong consumer empathy and research capability
Demonstrated ability to translate user insight into brand and marketing strategy
Business-level English proficiency sufficient for regular reporting and strategic alignment with an overseas headquarters
Proven ability to independently drive a project from zero to one without heavy day-to-day oversight
Strong project management skills and self-discipline to manage multiple concurrent workstreams
Prior marketing experience in early childhood education, or in baby and parenting consumer brands (bonus)

Benefits

Comp & perks

Hybrid work arrangement