Senior Marketing Manager

Nametag

. Write and edit recurring content including blog posts, thought-leadership articles, email newsletters, and website copy updates .

Posted 9/24/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B content marketing, with a strong ability to translate technical details into engaging copy for security and IT audiences. Proficient in managing content calendars and utilizing performance data to inform content strategy.

Highest-signal resume keywords

B2B Marketing ExperienceContent MarketingTechnical WritingHubSpot ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCopywritingA/B TestingEmail MarketingSEO Best Practices

Soft Skills

Organizational SkillsOwnershipCommunication Skills

Tools & Technologies

Google AnalyticsCMS (Webflow or Similar)Canva

Industry Keywords

CybersecurityIAMEnterprise ITContent StrategyCustomer Success

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Write and edit recurring content including blog posts, thought-leadership articles, email newsletters, and website copy updates
Maintain consistent voice and terminology using Nametag's messaging and style guide
Turn technical product detail into accurate copy for security, IT, or HR buyers
Write and refresh one-pagers, solution briefs, and customer stories
Turn customer conversations and Customer Success input into proof points and case studies
Keep customer-facing collateral current as messaging and product details change
Write campaign copy across email, social, paid, and landing pages
Adapt core messages across formats and channels
Support A/B testing with fresh copy variants
Produce conference and field-event content, including talk-track material, dinner and panel briefs, and follow-up content
Partner with Channel Partnerships on partner-facing events and co-marketing
Own and maintain the marketing content calendar
Coordinate inputs from Growth Marketing, Product Marketing, Design, and Sales
Flag and resolve content and messaging gaps and inconsistencies
Track engagement, email metrics, and content-influenced pipeline with Growth Marketing
Use performance data to prioritize future content

Requirements

What you’ll need

~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing
Genuine comfort as a generalist
Experience marketing to technical or security-conscious B2B audiences; cybersecurity, IAM, or enterprise IT experience is a strong plus
Ability to turn a customer conversation, a product spec, or a conference talk into content without losing what mattered in translation
Working familiarity with HubSpot, Google Analytics, and a CMS (Webflow or similar)
Light design-tool comfort (e.g., Canva) is useful, though this isn't a design role
Strong organizational and project management skills
A strong sense of ownership and a bias toward shipping
We encourage candidates from diverse backgrounds to apply, even if you don't meet every listed qualification

Benefits

Comp & perks

Remote-first: Work from anywhere in the US
Flexible schedules: Work in your own time zone; we align key meetings across a shared window
Quarterly team off-sites and travel support
Meaningful equity ownership
Comprehensive health benefits (medical, dental, vision)
Flexible paid time off
New computer hardware and equipment
Inclusive environment where your voice has impact and your work drives change