Marketing Director

NAOS

. Define and lead the marketing strategy and annual marketing plan for North America .

Posted 10/2/2026full-timeMontreal • CanadaLead💰 CA$90,000 - CA$105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies within the U.S. beauty and skincare markets, leveraging data-driven insights and strong leadership to drive brand growth and team performance.

Highest-signal resume keywords

U.S. Beauty Market KnowledgeBrand Strategy DevelopmentData-Driven Decision-MakingTeam Leadership and DevelopmentProject and Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProduct Launches360° Marketing ActivationsOmnichannel StrategyMarket AnalysisConsumer InsightsCompetitive IntelligenceROI AnalysisBrand ActivationPortfolio Strategy

Soft Skills

CollaborationInfluencing SkillsAgilityCommunication SkillsPresentation Skills

Tools & Technologies

Digital MarketingSocial MediaInfluencer MarketingContent ManagementE-Retail Platforms

Certifications & Qualifications

Master’s Degree in MarketingMaster’s Degree in Business

Industry Keywords

DermocosmeticsRetail MarketingBeauty IndustrySkincareConsumer Recruitment

About the role

Key responsibilities & impact

Define and lead the marketing strategy and annual marketing plan for North America
Translate consumer insights, market trends, competitive intelligence, and business data into strategic priorities and action plans
Identify opportunities to increase brand awareness, consumer recruitment, market penetration, and business performance
Contribute to the business plan, commercial strategy, and long-term brand development
Lead the go-to-market strategy and coordinate Marketing, Sales, Trade Marketing, Digital, PR, Influencer Marketing, Social Media, and Training
Adapt and deploy global launches and campaigns locally
Define launch priorities, activation plans, and multichannel promotional strategies
Ensure consistent brand expression across consumer and professional touchpoints
Develop omnichannel strategies for retail, e-retail, and professional channels in collaboration with Sales and Key Account teams
Analyze the performance and ROI of marketing initiatives and recommend corrective actions
Oversee PR, influencer marketing, social media, content, and brand activation activities
Build brand visibility, desirability, credibility, and engagement
Contribute to portfolio strategy and product prioritization for the U.S. market
Share U.S. market insights with global teams to influence innovation and future launches
Ensure end-to-end launch execution, from strategic recommendation through post-launch analysis
Define and oversee the product training strategy
Lead, develop, and engage a multidisciplinary marketing team
Define team priorities and objectives and foster a culture of accountability, collaboration, and agility
Promote collaboration across Marketing, Sales, Medical, Training, Digital, and other key functions

Requirements

What you’ll need

Demonstrated in-depth knowledge of the U.S. beauty, skincare, and retail markets
Knowledge of beauty and dermocosmetic retailers (Walgreens, CVS, Target, Ulta) and e-retailers (Amazon)
Strategic vision and strong business acumen
Consumer- and market-oriented mindset
Leadership and talent development skills
Strong collaboration and influencing skills
Data-driven decision-making
Agility and solution-oriented approach
Project and budget management skills
Excellent communication and presentation skills
Ability to translate a global strategy into relevant local execution
Bilingual in French and English
Master’s degree in Marketing, Business, or a related field
Minimum of 2 years of experience in a Marketing Manager or Marketing Director role
Progressive marketing experience, including required experience in beauty, skincare, and dermocosmetics
Strong experience in brand strategy, product launches, and 360° marketing activations
Demonstrated experience managing and developing teams
Significant experience in an international, matrixed organization
Excellent analytical skills and the ability to translate data and market insights into business recommendations
Ability to manage multiple projects, priorities, and stakeholders simultaneously in a dynamic environment