NAOS

Chief Marketing Officer

• Define and lead the marketing strategy and annual marketing plan for North America
• Translate consumer insights, market trends, competitive intelligence, and business data into strategic priorities and action plans
• Identify opportunities to increase brand awareness, consumer recruitment, market penetration, and business performance
• Contribute to the business plan, commercial strategy, and long-term brand development
• Lead the go-to-market strategy and coordinate Marketing, Sales, Trade Marketing, Digital, PR, Influencer Marketing, Social Media, and Training
• Adapt and deploy global launches and campaigns locally
• Define launch priorities, activation plans, and multichannel promotional strategies
• Ensure consistent brand expression across consumer and professional touchpoints
• Develop omnichannel strategies for retail, e-retail, and professional channels in collaboration with Sales and Key Account teams
• Analyze the performance and ROI of marketing initiatives and recommend corrective actions
• Oversee PR, influencer marketing, social media, content, and brand activation activities
• Build brand visibility, desirability, credibility, and engagement
• Contribute to portfolio strategy and product prioritization for the U.S. market
• Share U.S. market insights with global teams to influence innovation and future launches
• Ensure end-to-end launch execution, from strategic recommendation through post-launch analysis
• Define and oversee the product training strategy
• Lead, develop, and engage a multidisciplinary marketing team
• Define team priorities and objectives and foster a culture of accountability, collaboration, and agility
• Promote collaboration across Marketing, Sales, Medical, Training, Digital, and other key functions

Marketing Director

Account Manager

• Lead day-to-day management of accounts across in-store, .com, and app
• Build and execute annual Joint Business Plans aligned with brand and customer strategies
• Own sales forecasting, planning, and budget tracking; deliver revenue and margin targets
• Manage full account P&Ls and optimize trade spend to maximize ROI
• Launch and manage 3PL operations to improve supply chain efficiency and in-stock performance
• Partner with demand planning and supply teams to ensure inventory accuracy and availability
• Execute and optimize retail media and PDP content across channels
• Analyze POS and performance data (POL, Luminate) to drive insight-based decisions
• Collaborate with marketing, digital, finance, and supply chain teams to support execution

Key Account Manager

Influencer Marketing

• Manage influencer relations, the affiliate influencer space, content creation, and day-to-day operations
• Manage and mentor the Social Media Specialist
• Develop the influencer go-to-market strategy for brands across major social platforms
• Develop and manage influencer outreach campaigns
• Build, organize, and grow the influencer and creator portfolio
• Design, present, negotiate, and secure usage rights for influencer partnership content
• Measure and communicate influencer campaign effectiveness and optimize future strategies
• Identify new creator opportunities and lead creative ideation
• Oversee multimedia content production for influencer and PR campaigns
• Develop and implement the annual public relations strategy
• Identify opportunities to introduce the Bioderma brand to new audiences
• Write press releases, media pitches, and other PR materials
• Manage media inquiries and interview requests; build relationships with media contacts
• Manage and mentor the Social Media Specialist, ensuring alignment on brand tone, messaging, and priorities
• Oversee the organic social media strategy
• Support social media planning, content ideation, and storytelling
• Collaborate with the Marketing team to create content for social media, newsletters, and the brand website
• Analyze performance metrics and provide optimization recommendations
• Manage campaign and talent budgets and logistics
• Collaborate with the Marketing team to develop integrated campaigns
• Prepare, distribute, and present weekly, monthly, and quarterly updates and performance reports
• Provide industry insights, trends, and case studies to internal teams and senior leadership

Marketing Director

Key Account Manager

PR and Influencer Manager