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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and sales enablement within the diagnostics and genomics sectors, with a strong ability to translate complex scientific data into actionable insights and compelling narratives for healthcare professionals. Proven track record in managing cross-functional collaborations and developing scalable commercial processes to enhance customer engagement and adoption.
Highest-signal resume keywords
Product MarketingSales EnablementGenomics ExperienceCommercial StrategyTeam Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging FrameworkSales OnboardingKPI DefinitionMarket Data AnalysisClinical Data InterpretationCommercial Process DevelopmentCRM AnalyticsEMR IntegrationCompliance Review
Soft Skills
Influencing Without AuthorityPartnership BuildingCross-Functional CollaborationTraining DevelopmentCommunication
Tools & Technologies
CRM SystemsAnalytics ToolsField ToolsSales Training PlatformsBudget Management Software
Certifications & Qualifications
Bachelor's Degree in Life SciencesMBAMPH
Industry Keywords
DiagnosticsGenomicsRare DiseasePrecision DiagnosticsClinical DiagnosticsMarket AccessReimbursementPayer DynamicsLDT ConsiderationsCommercial Operations
About the role
Key responsibilities & impact- Own product positioning and the core messaging framework for Zenith
- Translate complex genomic science into clear value propositions for clinicians, genetic counselors, and health systems
- Lead development of sales and customer-facing assets, claims library, and MLR/compliance review workflow
- Maintain competitive intelligence on the rare disease genomics landscape
- Convert publications, real-world data, and utilization insights into messaging and field tools
- Own the product marketing workstream of the Zenith launch plan
- Design and run sales onboarding, training, and ongoing education
- Map and improve the customer journey from first call to routine ordering, including implementation, EMR integration, and utilization resources
- Serve as the primary day-to-day marketing partner to Sales leadership and run field feedback loops
- Partner with Market Access and Reimbursement on field-ready tools and messaging
- Define customer segments and account prioritization using clinical, claims, and market data
- Define KPIs tracking funnel health, ordering behavior, and adoption
- Represent the Rare Disease BU to Commercial Operations regarding CRM, reporting, forecasting, and ordering workflow
- Coordinate with clinical community marketing on KOLs, conferences, speaker programs, and integrated planning
- Collaborate across Sales, Medical Affairs, Product, Market Access, Commercial Operations, Regulatory, and Legal
- Manage assigned budgets and agency/vendor partners
- Build the business case and hire additional capacity as the business scales
Requirements
What you’ll need- Bachelor's degree in Life Sciences, Business, or Marketing required; MBA, MPH, or advanced scientific degree preferred
- 8+ years of commercial experience in diagnostics, genomics, or life sciences, including product marketing, sales enablement, commercial strategy, or sales operations
- Demonstrated success supporting or leading product launches in a complex clinical diagnostics or specialty setting
- Experience in genomics, rare disease, or precision diagnostics strongly preferred
- Experience partnering directly with a field sales organization, including training, tools, and CRM / analytics
- Experience managing or developing a team is a plus
- Ability to learn and distill complex clinical and genomic data into compelling, compliant narratives for HCPs and field teams
- Comfort interpreting segmentation, funnel, and commercial performance data
- Track record of building scalable commercial processes, enablement programs, and cross-functional workflows
- Working understanding of diagnostic reimbursement, LDT considerations, and payer dynamics
- Ability to operate where market data is limited and the playbook is still being written
- Ability to influence without authority and build partnerships with clinical and scientific experts
Benefits
Comp & perks- Annual performance incentive bonus
- Long-term equity awards
- Comprehensive health benefits (medical, dental, vision)
- 401(k) with company match
- Generous paid time off and company holidays
- Additional wellness and work-life benefits
- Life and disability plans for eligible employees and dependents
- Free testing for employees and immediate families
- Fertility care benefits
- Pregnancy and baby bonding leave
- Commuter benefits
- Employee referral program