Senior Product Manager, Sales, Marketing, Business Solutions

Natera

. Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode .

Posted 10/13/2026full-timeRemote • United StatesSenior💰 $140,600 - $175,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Sales and Marketing platforms, particularly with Salesforce, while effectively translating business needs into actionable product roadmaps and user stories. Proven ability to lead cross-functional teams, prioritize initiatives, and track key performance indicators to drive adoption and efficiency.

Highest-signal resume keywords

Salesforce Product ExperienceMarketing Automation PlatformsRoadmap ManagementStakeholder AlignmentData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesforceSales CloudService CloudExperience CloudHealth CloudMarketing AutomationAPIsData PipelinesRoadmap ManagementKPI Tracking

Soft Skills

Strong CommunicationRelationship-BuildingAnalytical SkillsProblem-SolvingAbility to Handle Ambiguity

Tools & Technologies

EloquaMarketoAccount EngagementHubSpotSnowflake

Certifications & Qualifications

Salesforce CertificationsBachelor's Degree in Computer ScienceBachelor's Degree in EngineeringBachelor's Degree in Business

Industry Keywords

Sales and Marketing PlatformsCRM SystemsDigital Product ManagementHealthcareLife SciencesDiagnostics

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode
Partner with Sales and Marketing to translate business needs into PRDs, user stories, and user flows and prioritize them by value, effort, and platform impact
Manage CRM and marketing automation integration points, including lead lifecycle, scoring, routing, and attribution
Lead quarterly and annual planning, intake, prioritization, and governance with technical and cross-functional stakeholders
Work with engineering and architecture on data models, integrations, and build-versus-buy-versus-configure decisions
Plan releases and manage cross-platform dependencies, testing, communication, and adoption
Define and track KPIs including adoption, data quality, funnel efficiency, and delivery predictability
Evaluate new tools and AI-enabled capabilities and recommend system consolidation or retirement
Communicate status, risks, and tradeoffs to stakeholders and senior leadership

Requirements

What you’ll need

Experience partnering directly with Sales & Marketing stakeholders to turn business goals into product roadmaps, features, and defined impact
Track record of delivering enterprise Sales or Marketing technology with quantifiable results
Hands-on Salesforce product experience required, including experience with Sales Cloud, Service Cloud, Experience Cloud, or Health Cloud
Comfort with Salesforce objects and data model, flows and automation, security and permissions, sandboxes and release management, and org governance
Experience with marketing automation and campaign platforms such as Eloqua, Marketo, Account Engagement, or HubSpot
Experience working alongside Salesforce engineers, admins, and architects
Ability to weigh integration approaches including APIs, middleware, and data pipelines
Experience with intake, prioritization, roadmap management, and stakeholder alignment
Ability to handle ambiguity and complexity and develop practical, scalable answers
Strong communication, relationship-building, analytical, and data-driven product decision-making skills
Bachelor's degree in computer science, engineering, business, or a related field
5+ years of experience in software development, digital product management, or commercial and CRM systems
Salesforce certifications, healthcare/life sciences/diagnostics commercial experience, and familiarity with Snowflake preferred

Benefits

Comp & perks

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
Free testing for employees and their immediate families
Fertility care benefits
Pregnancy and baby bonding leave
401(k) benefits
Commuter benefits
Employee referral program