Marketing Manager, Lead Generation

National Equity Project

. Connect search, ads, web pages, downloadable resources, forms, and email follow-up into a clear path from first visit to qualified lead .

Posted 10/27/2026part-timeRemote • California • United StatesSenior💰 $50,000 - $57,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in inbound marketing, email marketing, and demand generation, with a strong focus on utilizing HubSpot for campaign management and automation. Proficient in SEO, Google Ads, and analytics to drive website conversions and improve lead generation.

Highest-signal resume keywords

Inbound MarketingEmail MarketingHubSpot ProficiencySEO KnowledgeGoogle Ads Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMarketing OperationsWebsite ConversionAnalyticsCampaign Management

Soft Skills

Strong Organizational SkillsFollow-Through SkillsCollaboration Across Differences

Tools & Technologies

HubSpotWordPressGoogle AdsGA4

Industry Keywords

Nonprofit ExperienceK-12 ExperienceEducational EquityYouth VoiceShared Power

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Connect search, ads, web pages, downloadable resources, forms, and email follow-up into a clear path from first visit to qualified lead
Maintain a shared marketing calendar for campaigns, website updates, events, and emails
Identify visitor drop-off points and address the largest gaps
Update marketing pages, landing pages, forms, and calls to action in WordPress and connect them to HubSpot
Work with specialists to improve visibility in Google and AI search tools using SEO/AEO/GEO
Track Google Ads and Google Ad Grant results and coordinate improvements with the ads specialist
Build HubSpot marketing emails, lists, and simple automated follow-up sequences
Ensure forms, downloads, webinars, and events have appropriate follow-up
Maintain clean lead data and flag system issues to Operations
Pass qualified leads to Direct Services using agreed criteria
Manage timelines, assets, and approvals across teams and external partners
Support promotion, registration, and follow-up for webinars and events
Share monthly reports on website traffic, search and ad results, email engagement, conversions, and leads
Use data and Direct Services feedback to recommend improvements

Requirements

What you’ll need

2+ years in inbound marketing, email marketing, demand generation, or marketing operations
Nonprofit or K-12 experience in these areas is a plus
Hands-on experience with HubSpot or a similar tool, including emails, lists, and simple automations
Working knowledge of SEO, Google Ads, website conversion, and analytics
WordPress and GA4 preferred
Strong organizational and follow-through skills
Ability to manage several campaigns and contributors independently
Commitment to educational equity, youth voice, and shared power
Ability to effectively work and collaborate across differences, including race, gender and culture
Eligible to work in the United States

Benefits

Comp & perks

Sick Time Off
Voluntary Short-term Disability, Long-term Disability, and Life Insurance
Partial Cell Phone & Internet Reimbursement
Home Office Equipment Budget