National Equity Project

Lead Generation

• Connect search, ads, web pages, downloadable resources, forms, and email follow-up into a clear path from first visit to qualified lead
• Maintain a shared marketing calendar for campaigns, website updates, events, and emails
• Identify visitor drop-off points and address the largest gaps
• Update marketing pages, landing pages, forms, and calls to action in WordPress and connect them to HubSpot
• Work with specialists to improve visibility in Google and AI search tools using SEO/AEO/GEO
• Track Google Ads and Google Ad Grant results and coordinate improvements with the ads specialist
• Build HubSpot marketing emails, lists, and simple automated follow-up sequences
• Ensure forms, downloads, webinars, and events have appropriate follow-up
• Maintain clean lead data and flag system issues to Operations
• Pass qualified leads to Direct Services using agreed criteria
• Manage timelines, assets, and approvals across teams and external partners
• Support promotion, registration, and follow-up for webinars and events
• Share monthly reports on website traffic, search and ad results, email engagement, conversions, and leads
• Use data and Direct Services feedback to recommend improvements

Explore Marketing Manager, Lead Generation at National Equity Project. Review requirements and application details.

Open roles

Marketing Manager, Lead Generation