Senior Manager, Experimentation Optimization

National University

. Lead conversion rate optimization (CRO) and experimentation for National University’s website and digital experiences .

Posted 9/30/2026full-timeRemote • United StatesSenior💰 $78,496 - $105,974 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and experimentation, with a strong focus on data-driven strategies, audience segmentation, and personalized digital experiences. Proven ability to lead testing initiatives, analyze complex datasets, and communicate insights effectively to senior leadership.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B Testing and Personalization PlatformsAudience Segmentation and Behavioral TargetingKPI Development and Executive ReportingExperimentation Methodologies and Statistical Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationData AnalysisAudience SegmentationStatistical AnalysisHypothesis DevelopmentTest DesignDigital Experience ManagementPersonalization StrategiesCustomer Journey OptimizationGovernance Processes

Soft Skills

LeadershipCommunicationCollaborationInfluenceProblem-Solving

Tools & Technologies

Adobe TargetOptimizelyVWOAdobe AnalyticsGA4FullStorySQLDashboardsAnalytics ToolsCustomer Data Platforms

Industry Keywords

Digital MerchandisingE-CommerceWebsite ExperimentationUser Experience (UX)Accessibility (WCAG)Predictive ModelingAI-Driven PersonalizationEmerging TechnologiesTesting SLAsMeta-Analysis

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead conversion rate optimization (CRO) and experimentation for National University’s website and digital experiences
Define, execute, and continuously optimize data-driven testing strategies
Own the CRO, experimentation, website experimentation, and platform strategy roadmaps
Establish testing SLAs, QA standards, governance, and deployment practices
Maintain repositories of hypotheses, test results, learnings, opportunities, and best practices
Own the complete experimentation lifecycle from opportunity identification through production rollout
Design and run A/B, multivariate, and multi-page experiments
Optimize information architecture, content presentation, navigation, page experience, and calls-to-action
Analyze prospective student journeys to identify friction, abandonment, and conversion opportunities
Optimize program discovery, on-site search, filters, navigation, program finders, and recommendation surfaces
Develop targeted and personalized website experiences based on audience segments, intent signals, engagement patterns, and lifecycle stage
Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams
Identify opportunities for AI-assisted optimization, predictive insights, and behavioral decisioning
Own measurement best practices, quarterly meta-analysis, CRO Playbook, dashboards, and KPI framework
Define, monitor, and communicate experimentation and conversion KPIs
Establish weekly, monthly, and quarterly reporting for senior leadership
Build executive dashboards and communicate test results, KPI trends, roadmap progress, and recommendations to the Chief Marketing Officer and senior stakeholders
Evaluate emerging trends, technologies, platforms, and optimization capabilities
Benchmark industry trends, competitor experiences, customer expectations, and evolving digital behaviors
Provide leadership through influence and expertise as an individual contributor

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field
7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce
2+ years of experience in strategy, program ownership, or related manager responsibilities
Demonstrated ownership and administration of A/B testing and personalization platforms, including Adobe Target, VWO, Optimizely, or equivalent
Experience designing, implementing, and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting
Proven experience developing and executing a CRO and experimentation roadmap, including KPI development, prioritization frameworks, and executive reporting
Experience managing vendors, agency partners, and external development resources
Demonstrated track record of measurable improvements in conversion, lead generation, engagement, and business outcomes
Portfolio, case studies, or documented examples demonstrating measurable conversion improvements
Deep expertise in experimentation methodologies, including hypothesis development, test design, statistical analysis, and interpretation of results
Expertise with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory
Strong understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization
Ability to analyze complex datasets using SQL, dashboards, and analytics tools
Experience developing experimentation roadmaps, success metrics, governance processes, and executive reporting frameworks
Strong understanding of UX principles, customer journey mapping, accessibility (WCAG), responsive design, content strategy, and technical experimentation considerations
Experience evaluating emerging technologies, including AI-driven personalization, predictive modeling, and automated decisioning
Up to 10% travel
Location: Remote, USA

Benefits

Comp & perks

Comprehensive well-being benefits for you and your family
Total rewards package
Equal opportunity employment