Convention Sales Manager

National Western Center

. Generate new convention and meeting business and sell public and private events across the National Western Center campus .

Posted 10/3/2026full-timeDenver • Colorado • United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event sales, contract negotiation, and client relationship management while driving revenue growth and maintaining a robust sales pipeline. Proficient in utilizing booking and events management software to enhance operational efficiency and deliver exceptional customer service.

Highest-signal resume keywords

Event Sales ExperienceContract NegotiationCRM System ProficiencyLead Generation StrategiesClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event SalesContract NegotiationLead GenerationSales ReportingBudget MetricsProposal DevelopmentEvent Management SoftwareKPI MeasurementSales Process ManagementMulti-Stakeholder Project Management

Soft Skills

Strong Communication SkillsDetail-OrientedSelf-MotivatedCollaboration SkillsTime Management

Tools & Technologies

CRM SystemBooking SoftwareSales ToolsEvent Management Software

Industry Keywords

Public EventsPrivate EventsTrade ShowsCorporate EventsExposDestination MarketingNetworking OrganizationsCommunity BenefitSustainabilityInnovation

About the role

Key responsibilities & impact

Generate new convention and meeting business and sell public and private events across the National Western Center campus
Manage the sales process from prospecting through contracting, with continued responsibility for client retention and rebooking
Establish and maintain relationships with meeting and event planners across multiple industries
Execute sales strategies to drive revenue, increase lead generation, convert leads into sales, and use KPIs to measure success
Meet or exceed revenue goals and contribute to department revenue objectives
Cultivate new sales opportunities and maintain an active sales pipeline
Establish relationships with destination marketing organizations and participate in industry associations and networking organizations
Facilitate site visits and walk-throughs for prospective clients
Identify creative solutions to client needs, address objections, and communicate the value of the National Western Center
Develop, negotiate, and revise proposals and contract terms within established guidelines
Maintain knowledge of cost models, pricing and rate structures, budget metrics, and sales reporting
Maintain accurate client, sales activity, booking, financial, forecasted revenue, contracted revenue, historical event, and booking calendar records in the CRM system
Provide high-level customer service and respond to inquiries within one business day
Apply fair and equitable sales practices across a broad and diverse range of clients and event types
Communicate event details, client expectations, and logistics clearly to Event Operations teams
Collaborate with Communications and Marketing teams to increase venue awareness and develop sales and promotional tools
Foster positive, collaborative working relationships across departments

Requirements

What you’ll need

Bachelor's degree or the equivalent combination of education, training, or work experience
5 years of professional experience in public and/or private event sales; experience with trade shows, corporate events, expos, public sector events a plus
Experience with negotiating event contracts
Familiarity with booking and events management software
Excellent business judgment and ability to prioritize workflow and meet deadlines in a fast-paced environment
Experience with large and/or multi-stakeholder processes or projects from start to finish
Passion for maximizing community benefit, sustainability, and innovation through events
Ability to design and implement processes, sometimes from scratch
Strong written and verbal communication skills
Detail-oriented and extremely organized
Self-motivated
Collaboration and compromise skills
Comfort with event contracts
Great time management and prioritization skills
Ability to work independently in a fast-paced environment and collaboratively with a high-energy team
Commitment to the National Western Center mission

Benefits

Comp & perks

Family-friendly benefits
Flexible work hours
Medical, dental and vision coverage
Paid time off
Paid parental leave
401k plan
Support for community involvement
Incentive Structure