National Western Center

Sales

• Generate new convention and meeting business and sell public and private events across the National Western Center campus
• Manage the sales process from prospecting through contracting, with continued responsibility for client retention and rebooking
• Establish and maintain relationships with meeting and event planners across multiple industries
• Execute sales strategies to drive revenue, increase lead generation, convert leads into sales, and use KPIs to measure success
• Meet or exceed revenue goals and contribute to department revenue objectives
• Cultivate new sales opportunities and maintain an active sales pipeline
• Establish relationships with destination marketing organizations and participate in industry associations and networking organizations
• Facilitate site visits and walk-throughs for prospective clients
• Identify creative solutions to client needs, address objections, and communicate the value of the National Western Center
• Develop, negotiate, and revise proposals and contract terms within established guidelines
• Maintain knowledge of cost models, pricing and rate structures, budget metrics, and sales reporting
• Maintain accurate client, sales activity, booking, financial, forecasted revenue, contracted revenue, historical event, and booking calendar records in the CRM system
• Provide high-level customer service and respond to inquiries within one business day
• Apply fair and equitable sales practices across a broad and diverse range of clients and event types
• Communicate event details, client expectations, and logistics clearly to Event Operations teams
• Collaborate with Communications and Marketing teams to increase venue awareness and develop sales and promotional tools
• Foster positive, collaborative working relationships across departments

Convention Sales Manager