Commercial Marketing Manager – Downstream

Natus Medical Incorporated

. Lead the global launch framework for assigned products and services and drive commercialization across the Americas .

Posted 9/17/2026full-timeRemote • Wisconsin • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product commercialization and marketing strategies within the healthcare sector, with a strong focus on market intelligence analysis, stakeholder engagement, and cross-functional collaboration. Proficient in developing and executing regional marketing plans and launch performance metrics to drive product success.

Highest-signal resume keywords

Downstream Product MarketingMarket Intelligence AnalysisMedical-Device CommercializationCross-Functional Project LeadershipStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Lifecycle ManagementMarket ResearchCompetitive PositioningPricing StrategiesForecastingBudget ManagementSales Data AnalysisKPI TrackingCampaign DevelopmentSegmentation

Soft Skills

Excellent CommunicationCollaborationRelationship BuildingInfluencing SkillsEmotional Intelligence

Tools & Technologies

Microsoft PowerPointMicrosoft ExcelSalesforceCRM PlatformsMarketing Analytics Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree

Industry Keywords

Healthcare Market DynamicsRegulated EnvironmentGlobal Launch StrategiesClinical PracticesKey Opinion LeadersMedical EducationQuality System ProceduresRegional Healthcare MarketsCommercialization AssetsFast-Paced Environment

About the role

Key responsibilities & impact

Lead the global launch framework for assigned products and services and drive commercialization across the Americas
Partner with Regional Marketing Management across EMEA and APAC, including China, to localize and execute global strategies across the Americas
Gather and analyze Americas market intelligence, including trends, customer needs, reimbursement dynamics, clinical practices, competitive activity, and purchasing behaviors
Monitor market adoption, market share, product performance, sales data, financial metrics, customer feedback, and market research
Develop competitive positioning, tools, resources, segmentation, targeting, messaging, campaigns, pricing strategies, and profitability analyses
Translate business cases into annual regional marketing plans, forecasts, growth initiatives, and budget management
Establish launch performance metrics and monitor execution, customer adoption, revenue contribution, field readiness, and launch effectiveness
Identify launch risks, adoption barriers, and execution gaps and develop mitigation plans
Support commercialization throughout the product lifecycle, including sustaining marketing, portfolio optimization, and end-of-life transitions
Build relationships with Key Opinion Leaders, customers, and clinical stakeholders
Partner with Medical Education, Product Management, Quality, Regulatory Affairs, Finance, Sales Operations, Operations, Supply Chain, and Marketing Communications
Lead cross-functional regional marketing projects from strategy through execution
Develop customer-facing and sales-enablement materials, including messaging, value propositions, training tools, competitive comparisons, and commercialization assets
Monitor product performance, recommend optimizations, and define and track regional marketing KPIs
Serve as a liaison between Americas Sales and global commercial marketing functions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field
5+ years of experience in downstream product or services marketing or commercialization
Demonstrated success with regional product launches and go-to-market strategies in a regulated healthcare environment
Strong marketing and commercialization expertise, including medical-device commercialization, product lifecycle management, and healthcare market dynamics
Experience gathering and analyzing market intelligence and turning complex information into clear business recommendations
Experience leading global and regional launch projects and managing multiple priorities in a fast-paced environment
Excellent communication, presentation, collaboration, and stakeholder-management skills
Ability to build relationships and influence stakeholders across functions, organizational levels, countries, and cultures
Strong customer focus and high emotional intelligence
Experience adapting global strategies to meet regional market needs
Proficiency with Microsoft PowerPoint and Excel, CRM platforms, and marketing analytics tools such as Salesforce
Excellent written and verbal communication skills in English
Must remain current with and follow all relevant Quality System procedures
Reliable internet connection and appropriate home-office environment
MBA or other advanced degree, healthcare or medical-device industry experience, knowledge of medical education and continuing education requirements, understanding of regional healthcare markets and regulatory environments, and global matrixed-organization experience are preferred/“Even Better If” qualifications

Benefits

Comp & perks

Remote, U.S.-based position
Approximately 25–30% domestic and international travel
Reliable internet connection and appropriate home-office environment
Reasonable accommodations and appropriate support and resources
Inclusive workplace culture emphasizing teamwork, agility, accountability, respect, collaboration, and continuous improvement