Natus Medical Incorporated

Marketing

• Lead the global launch framework for assigned products and services and drive commercialization across the Americas
• Partner with Regional Marketing Management across EMEA and APAC, including China, to localize and execute global strategies across the Americas
• Gather and analyze Americas market intelligence, including trends, customer needs, reimbursement dynamics, clinical practices, competitive activity, and purchasing behaviors
• Monitor market adoption, market share, product performance, sales data, financial metrics, customer feedback, and market research
• Develop competitive positioning, tools, resources, segmentation, targeting, messaging, campaigns, pricing strategies, and profitability analyses
• Translate business cases into annual regional marketing plans, forecasts, growth initiatives, and budget management
• Establish launch performance metrics and monitor execution, customer adoption, revenue contribution, field readiness, and launch effectiveness
• Identify launch risks, adoption barriers, and execution gaps and develop mitigation plans
• Support commercialization throughout the product lifecycle, including sustaining marketing, portfolio optimization, and end-of-life transitions
• Build relationships with Key Opinion Leaders, customers, and clinical stakeholders
• Partner with Medical Education, Product Management, Quality, Regulatory Affairs, Finance, Sales Operations, Operations, Supply Chain, and Marketing Communications
• Lead cross-functional regional marketing projects from strategy through execution
• Develop customer-facing and sales-enablement materials, including messaging, value propositions, training tools, competitive comparisons, and commercialization assets
• Monitor product performance, recommend optimizations, and define and track regional marketing KPIs
• Serve as a liaison between Americas Sales and global commercial marketing functions

Commercial Marketing Manager – Downstream