Marketing Operations Specialist

Nautilus Solar Energy, LLC

. Administer HubSpot marketing automation, lists, workflows, forms, landing pages, customer journeys, drip campaigns, reporting, and data hygiene .

Posted 9/29/2026full-timeRemote • Illinois • United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in HubSpot marketing automation, digital marketing strategies, and data analysis to enhance customer engagement and optimize campaign performance. Proficient in managing marketing projects and collaborating across teams to drive brand awareness and customer acquisition.

Highest-signal resume keywords

HubSpot AdministrationDigital Marketing ExperienceSEO FundamentalsProject Management SkillsGoogle Analytics 4

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AutomationData HygieneUX/UI PrinciplesConversion Rate OptimizationHTML/CSS KnowledgeCampaign ReportingList ManagementContent Management SystemsPaid Advertising ExecutionEmail Marketing

Soft Skills

Excellent Communication SkillsAttention to DetailAnalytical ThinkingOrganizational SkillsAbility to Manage Multiple Priorities

Tools & Technologies

Adobe Creative SuiteCanvaGoogle Search ConsoleUTM TrackingMonday.com

Industry Keywords

Consumer-Facing IndustryCustomer JourneySubscriber AcquisitionRetention StrategiesCommunity Solar Markets

About the role

Key responsibilities & impact

Administer HubSpot marketing automation, lists, workflows, forms, landing pages, customer journeys, drip campaigns, reporting, and data hygiene
Support integrations between HubSpot, attribution tools, and third-party technologies
Maintain and optimize the website and landing pages, including content, metadata, UX/UI, SEO, AEO, traffic, engagement, and conversion
Work across sales, policy, origination, and customer care teams to understand customer needs
Create and adapt digital marketing assets including emails, landing pages, forms, ads, customer education materials, and campaign collateral
Monitor, analyze, and report on campaign, website, and funnel performance
Provide recommendations to improve traffic, engagement, attribution confidence, and ROI
Support lifecycle communications across email and SMS through segmentation, compliant execution, performance tracking, and retention-focused campaigns
Manage marketing projects, campaign calendars, prioritization tools, documentation, and standard operating procedures
Collaborate with internal and external teams on market launches, customer education, subscriber acquisition, retention, and brand-building efforts across community solar markets

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, digital marketing, or a related field
5+ years of digital marketing experience, preferably in consumer-facing industry
Hands-on experience administering HubSpot, including workflows, lists, forms, landing pages, customer journeys, drip campaigns, reporting, marketing automation, and data hygiene
Experience with data cleansing, list hygiene, deduplication, field standardization, and maintaining accurate marketing database records
Experience maintaining websites and landing pages, including HubSpot CMS or similar content management tools
Working knowledge of UX/UI principles, website usability, landing page testing, conversion rate optimization, and customer journey improvements
Strong understanding of SEO, SEM, and AEO fundamentals, including keyword strategy, on-page optimization, structured data and schema, search intent, answer-focused content, and performance measurement
Experience executing and reporting on paid and organic campaigns across Google, Meta, Reddit, or other digital advertising channels
Proficiency with Adobe Creative Suite and Canva
Experience with Google Analytics 4, Google Search Console, UTM tracking, dashboard development, data visualization, and performance reporting
Strong project management skills with experience using Monday.com or similar platform
Excellent written and verbal communication skills
Strong attention to detail, organization, analytical thinking, and ability to manage multiple priorities in a fast-paced, cross-functional environment
Basic HTML/CSS knowledge
Unrestricted authorization to work in the U.S.

Benefits

Comp & perks

Fully remote opportunity
Occasional travel